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WARC-MMA – Festival of Media Asia Pacific survey results

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 Brands have a long way to go to overcome mobile strategy disconnect, reveals latest WARC-MMA – Festival of Media Asia Pacific survey
  • ‘Skills’ identified as the biggest barrier to industry growth
  • Mobile budgets expected to rise sharply by 2019
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Mobile and Data Capabilities Are Top Priorities for Marketers, According to Neustar - MMA Survey

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Survey results uncover marketers’ perceptions about mobile and the competitive advantage that data offers brands
 
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IAB and MMA Issue ‘Mobile Phone Creative Guidelines’ to Reduce Industry Fragmentation and Empower Creatives

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New Guidelines Will Simplify Development of Mobile Advertising 

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MMA Secures Over $1 Million For First-Ever Global Cross Marketing Effectiveness Research To Measure The Impact Of Mobile

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Consortium Partners include Vodafone, Pandora and The Weather Channel
 
July 16, 2012 (New York, NY) — Today, during the MMA's Mobile CEO & CMO Summit in the Dominican Republic, Greg Stuart, CEO of the Mobile Marketing Association (MMA), announced that the association has secured over $1 million in funding to launch the first-ever global, in-market research project that will evaluate the return on investment that mobile contributes to the marketing mix.
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