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Ten Executives to Join the MMA North America Board of Directors

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A collection of marketers, agencies, media and technology enablers lock arms to position the mobile marketing industry for growth
 
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Mobile and Data Capabilities Are Top Priorities for Marketers, According to Neustar - MMA Survey

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Survey results uncover marketers’ perceptions about mobile and the competitive advantage that data offers brands
 
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MMA Members Form Committee to Focus On Mobile Video Advertising Guidance and Standards

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The committee will work to establish definitions, best practices and standards for the use of mobile video in marketing

New York, NY, 16 October 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced, the launch of the MMA Mobile Video Committee. Anne Schelle, CEO of Acta Consulting and Executive Director of the Open Mobile Video Coalition, and Will Kassoy, CEO of AdColony, will lead the mission as co-chairs of the committee. 

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MMA Publishes Whitepaper, ‘Mobile Messaging in North America: A Fresh Look at Current Options for Marketers’

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New York, NY, 19 April, 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the publication of “Mobile Messaging in North America: A Fresh Look at Current Options for Marketers”. The latest whitepaper from the MMA explores the unique features of several forms of mobile messaging and shares successful examples of how marketers can leverage them to meet marketing goals. The paper also provides a window into the future evolution of mobile messaging.

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