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MMA Global 2014 Smarties Shortlist Unveils The Best In Mobile Marketing From Around The Globe

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Brands, Agencies and Innovators Rise to the Top of the Exploding Mobile Marketing Industry
 
New York, NY August 18, 2014 -- As mobile technology and capabilities advance; creativity, innovation and impressive results in mobile marketing set the stage for a future of what’s possible. After weeks of pre-screening from a panel of leading marketers and mobile experts, the Mobile Marketing Association (MMA) today released the finalists for the coveted 2014 Global Smarties™ Awards. 
 
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MMA Announces Formation of Mobile Location Data Accuracy Group To Drive Trust and Scale in Location Marketing

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Specialist Group to Develop Industry Guidelines and Standards 
 
New York, NY, July 31, 2014 - - The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced the formation of the first ever Mobile Location Data Accuracy Group. The focus of the group will be to eliminate any confusion around mobile location data and to improve the trust and confidence brand marketers and agencies have in mobile location advertising and the data that drives it. 
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MMA Announces New Appointments to EMEA Board of Directors

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Industry Leaders show their Commitment to Furthering the MMA Mission 

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Ten Executives to Join the MMA North America Board of Directors

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A collection of marketers, agencies, media and technology enablers lock arms to position the mobile marketing industry for growth
 
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MMA Introduces Location Terminology Guide

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MMA committee unveils lexicon to define mobile location practices and educate marketers on the methods available across data, measurement and technology

New York, NY, 25 September 2013 As mobile platforms advance, one of the most valuable components, location, has revolutionized marketing outreach. Slated to grow to a nine billion dollar industry in a matter of years, location offers an unprecedented advantage for marketers to connect with consumers at the right place and time.  

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MMA Announces New Appointments to the Global Board of Directors

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The MMA Selects Five Mobile Visionaries and Leaders to Join the Global Board of Directors 

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