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MMA Global 2014 Smarties Shortlist Unveils The Best In Mobile Marketing From Around The Globe

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Submitted by Eric Espiritu on Fri, 08/15/2014 - 19:04

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Brands, Agencies and Innovators Rise to the Top of the Exploding Mobile Marketing Industry

New York, NY August 18, 2014 -- As mobile technology and capabilities advance; creativity, innovation and impressive results in mobile marketing set the stage for a future of what’s possible. After weeks of pre-screening from a panel of leading marketers and mobile experts, the Mobile Marketing Association (MMA) today released the finalists for the coveted 2014 Global Smarties™ Awards.

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Mobile Marketing Association

MMA Announces New Appointments to Global Board of Directors

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Submitted by Eric Espiritu on Tue, 06/24/2014 - 17:18

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Leading Brand Marketers Show their Commitment to Mobile as Core to their Business and Marketing Strategies

(NEW YORK, NEW YORK) June 25, 2014 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the addition of seven new industry leaders to its Global Board of Directors as well as renewals of a number of members for another term.

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MMA Announces New Appointments to APAC Board of Directors

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Submitted by Eric Espiritu on Tue, 06/24/2014 - 13:17

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Industry Leaders Show their Commitment to Furthering the MMA Mission

(SINGAPORE) June 25th, 2014 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the addition of seven new industry leaders to its APAC Board of Directors. Elected by the MMA’s APAC membership, new board members will serve a two-year term beginning immediately.

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mobilewalla damien cummings

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MMA Announces New Appointments to EMEA Board of Directors

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Submitted by Eric Espiritu on Tue, 06/24/2014 - 13:13

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Industry Leaders show their Commitment to Furthering the MMA Mission

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Mobile Marketing Association

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Mobile Marketing Association Elects John Costello, President of Global Marketing and Innovation, Dunkin’ Brands, as Chair of Global Board of Directors with MMA Relaunch

Submitted by MMAGlobal on Mon, 05/05/2014 - 22:36

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MMA announces marketer first and innovation focused mission and a rebranding overhaul with responsive design website and new logo

(NEW YORK, NEW YORK) May 6, 2014 - Today the Mobile Marketing Association (MMA) announced the appointment of John Costello, President, Global Marketing and Innovation, Dunkin’ Brands, as the new Chairman of its Global Board of Directors at the opening of the association’s New York Education Forum in New York City.

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WARC-MMA – Festival of Media Asia Pacific survey results

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Submitted by Eric Espiritu on Wed, 02/26/2014 - 13:20

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Brands have a long way to go to overcome mobile strategy disconnect, reveals latest WARC-MMA – Festival of Media Asia Pacific survey

‘Skills’ identified as the biggest barrier to industry growth
Mobile budgets expected to rise sharply by 2019

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Mobile Marketing Association

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MMA EMEA Announces New Board of Directors

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Submitted by Eric Espiritu on Mon, 10/14/2013 - 04:00

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Team of industry experts unite to drive forward the mobile marketing ecosystem

London, UK, 14^th October, 2013 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of its new members to the EMEA Board of Directors for 2013.

Elected by the MMA’s membership, new members of the board for this next term are:

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SMARTIES™ Global Awards Programs

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