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MMA Global 2014 Smarties Shortlist Unveils The Best In Mobile Marketing From Around The Globe

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Submitted by Eric Espiritu on Fri, 08/15/2014 - 19:04

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Brands, Agencies and Innovators Rise to the Top of the Exploding Mobile Marketing Industry

New York, NY August 18, 2014 -- As mobile technology and capabilities advance; creativity, innovation and impressive results in mobile marketing set the stage for a future of what’s possible. After weeks of pre-screening from a panel of leading marketers and mobile experts, the Mobile Marketing Association (MMA) today released the finalists for the coveted 2014 Global Smarties™ Awards.

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Mobile Marketing Association

MMA Announces New Appointments to Global Board of Directors

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Submitted by Eric Espiritu on Tue, 06/24/2014 - 17:18

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Leading Brand Marketers Show their Commitment to Mobile as Core to their Business and Marketing Strategies

(NEW YORK, NEW YORK) June 25, 2014 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the addition of seven new industry leaders to its Global Board of Directors as well as renewals of a number of members for another term.

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Mobile Marketing Association

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MMA Announces New Appointments to EMEA Board of Directors

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Submitted by Eric Espiritu on Tue, 06/24/2014 - 13:13

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Industry Leaders show their Commitment to Furthering the MMA Mission

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Mobile Marketing Association

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Mobile Marketing Association Elects John Costello, President of Global Marketing and Innovation, Dunkin’ Brands, as Chair of Global Board of Directors with MMA Relaunch

Submitted by MMAGlobal on Mon, 05/05/2014 - 22:36

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MMA announces marketer first and innovation focused mission and a rebranding overhaul with responsive design website and new logo

(NEW YORK, NEW YORK) May 6, 2014 - Today the Mobile Marketing Association (MMA) announced the appointment of John Costello, President, Global Marketing and Innovation, Dunkin’ Brands, as the new Chairman of its Global Board of Directors at the opening of the association’s New York Education Forum in New York City.

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Mobile Marketing Association

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The Mobile Marketing Association Announces LATAM Board of Directors

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Submitted by Eric Espiritu on Mon, 10/14/2013 - 08:00

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São Paulo, Brazil 14 October 2013 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today officially announced the new Regional LatAm Board of Directors. This collection of leaders are all great professionals, engaged with the mobile industry and committed to bringing their experience to help the MMA spread its knowledge and education throughout the marketing ecosystem.

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Mobile Marketing Association

Latin America

Regional Board of Directors

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Google

Nielsen

Sony Music Entertainment

Grupo ExapnsionMexico Hunt Mads

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MMA Press Release

MMA EMEA Announces New Board of Directors

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Submitted by Eric Espiritu on Mon, 10/14/2013 - 04:00

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Team of industry experts unite to drive forward the mobile marketing ecosystem

London, UK, 14^th October, 2013 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of its new members to the EMEA Board of Directors for 2013.

Elected by the MMA’s membership, new members of the board for this next term are:

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MMA

Mobile Marketing Association

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MMA Introduces Location Terminology Guide

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Submitted by Eric Espiritu on Wed, 09/25/2013 - 07:30

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MMA committee unveils lexicon to define mobile location practices and educate marketers on the methods available across data, measurement and technology

New York, NY, 25 September 2013 As mobile platforms advance, one of the most valuable components, location, has revolutionized marketing outreach. Slated to grow to a nine billion dollar industry in a matter of years, location offers an unprecedented advantage for marketers to connect with consumers at the right place and time.

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