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The MMA Unveils Latest Results From Multi-Year, Global Cross Marketing Effectiveness Research (SMoX), Conducted with The Coca-Cola Company in China

Study proves mobile is the most efficient driver of sales in the marketing mix

Member Mention:

Coca-Cola

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MMA Global 2014 Smarties Shortlist Unveils The Best In Mobile Marketing From Around The Globe

Brands, Agencies and Innovators Rise to the Top of the Exploding Mobile Marketing Industry

New York, NY August 18, 2014 -- As mobile technology and capabilities advance; creativity, innovation and impressive results in mobile marketing set the stage for a future of what’s possible. After weeks of pre-screening from a panel of leading marketers and mobile experts, the Mobile Marketing Association (MMA) today released the finalists for the coveted 2014 Global Smarties™ Awards.

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Mobile Marketing Association

Mobile Marketing Association Elects John Costello, President of Global Marketing and Innovation, Dunkin’ Brands, as Chair of Global Board of Directors with MMA Relaunch

MMA announces marketer first and innovation focused mission and a rebranding overhaul with responsive design website and new logo

(NEW YORK, NEW YORK) May 6, 2014 - Today the Mobile Marketing Association (MMA) announced the appointment of John Costello, President, Global Marketing and Innovation, Dunkin’ Brands, as the new Chairman of its Global Board of Directors at the opening of the association’s New York Education Forum in New York City.

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Mobile Marketing Association

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Featured Events

SMARTIES™ Global Awards Programs

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