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Our annual study shows that marketers in 2024 are more optimistic, but prioritize measurable outcomes over expanding media budgets and reach.
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The MMA Unveils Latest Results From Multi-Year, Global Cross Marketing Effectiveness Research (SMoX), Conducted with The Coca-Cola Company in China
Study proves mobile is the most efficient driver of sales in the marketing mix
Member Mention:
Coca-Cola
Mastercard
Walmart
AT&T
marketing evolution
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News Type:
MMA Press Release
