Coca-Cola | MMA

The MMA Unveils Latest Results From Multi-Year, Global Cross Marketing Effectiveness Research (SMoX), Conducted with The Coca-Cola Company in China

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Study proves mobile is the most efficient driver of sales in the marketing mix 

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MMA 2014 Regional Smarties Shortlist Announced for LATAM and North America

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Impressive list of Brands and Agencies Push the Envelope on Mobile Marketing Across The Americas
 
New York, NY August 26, 2014 -- The Mobile Marketing Association (MMA), the leading global trade group for mobile marketing, today released the finalists for the coveted 2014 Regional Smarties™ Awards for both LATAM and North America. 
 
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MMA Announces New Appointments to EMEA Board of Directors

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Industry Leaders show their Commitment to Furthering the MMA Mission 

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Mobile Marketing Association Elects John Costello, President of Global Marketing and Innovation, Dunkin’ Brands, as Chair of Global Board of Directors with MMA Relaunch

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MMA announces marketer first and innovation focused mission and a rebranding overhaul with responsive design website and new logo

(NEW YORK, NEW YORK) May 6, 2014 - Today the Mobile Marketing Association (MMA) announced the appointment of John Costello, President, Global Marketing and Innovation, Dunkin’ Brands, as the new Chairman of its Global Board of Directors at the opening of the association’s New York Education Forum in New York City.

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MMA Announces Newly-Elected Board of Directors for Asia Pacific

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Board Will Continue to Support and Encourage Growth of Mobile Marketing in the Region

SINGAPORE, 14 October 2013 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced its new Board of Directors for Asia Pacific. Eight newly-elected members will join ten incumbent members to form the new Board. Newly-elected Board members will serve a two-year term beginning October 2013.
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MMA EMEA Announces New Board of Directors

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Team of industry experts unite to drive forward the mobile marketing ecosystem
 
London, UK, 14th October, 2013 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of its new members to the EMEA Board of Directors for 2013. 
 
Elected by the MMA’s membership, new members of the board for this next term are:
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