MMA Announces Newly-Elected Board of Directors for Asia Pacific | MMA
October 14, 2013
Board Will Continue to Support and Encourage Growth of Mobile Marketing in the Region

SINGAPORE, 14 October 2013 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced its new Board of Directors for Asia Pacific. Eight newly-elected members will join ten incumbent members to form the new Board. Newly-elected Board members will serve a two-year term beginning October 2013.

The newly appointed members of the Board include:

  • Alan Yan, Founder & CEO, AdChina
  • Bessie Lee, CEO, WPP China
  • Cheuk Chiang, CEO- Asia Pacific, Omnicom Media Group
  • Leah Camilla Besa-Jimenez, Digital Media Group Head, SMART Communications, Inc.
  • Leonardo O'Grady, Director ASEAN Integrated Marketing & Communications, The Coca-Cola Company
  • Maggie Ng, Director- Digital Media, Prudential Corporation Asia
  • Michelle Froah, Senior Marketing Director- Asia Pacific, Kimberly Clark Corporation
  • Vishal Bali, Managing Director- Consumer Insights & Innovation, North Asia, Southeast Asia and Pacific, The Nielsen Company
  • Wander Meijer, CEO, Brandtone Asia

The current members of the Board whose terms were not up for review include:

  • Alex Burke, Managing Director, Asia Pacific, TigerSpike
  • Atul Satija, Vice President & Managing Director- APAC, InMobi
  • Benjamin Grubbs, APAC Head of Partner Marketing- YouTube, Google Asia-Pacific
  • Grant Watts, Head of Global Advertising, SingTel Imedia Limited
  • Joshua Maa, Founder & CEO, Madhouse Inc
  • KF Lai, CEO & Co-Founder, BuzzCity
  • Kim Donghyun, Associate Director- Asia, Digital and Mobile Marketer Leader, Procter & Gamble
  • Robert Woolfrey, Managing Director- SEA, Millennial Media
  • Vishnu Mohan, CEO, Havas Media Asia Pacific

The Board of Directors will join the regional executive committee in developing and shaping the MMA’s initiatives in the region. The regional executive committee comprises of:

  • Chairman of the Board: Rahul Welde, Vice President - Media, Unilever
  • Vice Chairman: Ashutosh Srivastava, Chairman & CEO, Global Emerging Markets Group, Mindshare Asia
  • Honorary Secretary: Andrew Knott, Vice President - Digital, McDonald's Corporation
  • Chairman Emeritus: Barney Loehnis, Head of Digital, Asia Pacific, Ogilvy & Mather
  • MMA: Rohit Dadwal, Managing Director, Asia Pacific 

Speaking on the election of the new board members by MMA’s member base, Chairman Rahul Welde commented, “The mobile marketing landscape is changing continuously and mobile ad spend in the region is expected to record double digit growth in the coming years. This is an exciting space to be in and the composition of the board will ensure that the interests of all the players in the industry are represented as push ahead with our goal of making mobile an integral part of the marketing mix.”

“I’d like to thank the current members of the board for their service and am pleased to welcome the newly-elected members of the Asia-Pacific Board of Directors. I look forward to working with them to drive the growth of our industry,” said Rohit Dadwal, Managing Director, Mobile Marketing Association Asia-Pacific.  “The Board of Directors will instrumental in shaping the future of the industry and developing the MMA and its initiatives.”

The Asia-Pacific Board joins its counterparts in three other regions (EMEA, LATAM and North America) in identifying and advocating for the issues and needs of its particular region, and its Chair and Vice Chair will also join the Global Board of Directors, which focuses more on establishing the overall direction of the industry and the governance of the organization.


About the Mobile Marketing Association (MMA)
The MMA is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth and preserving privacy, and evangelize the use of the mobile channel. MMA includes more than 700 member companies, representing nearly 50 countries across the mobile marketing industry including hardware providers, marketers, software developers and more. MMA global headquarters are located in the U.S., with regional chapters in North America, Europe/Middle East/Africa, Latin America and Asia Pacific. For more information, please visit www.mmaglobal.com

For more information, please contact:
Rice Communications for the Mobile Marketing Association in Asia-Pacific
Amala Naravane / Ang Fang Ying
Email: [email protected] / [email protected]
Phone: +65 3157 5681 / +65 3157 5679