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MMA Unveils 2014 Global Smarties™ Winners Honoring Exceptional Campaigns in Mobile Marketing

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Submitted by Eric Espiritu on Wed, 10/01/2014 - 23:00

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Hindustan Unilever and PHD India Awarded “Best in Show” for “Kan Khajura Tesan” Campaign; Unilever, Ford, Razorfish and Facebook Receive Industry Award Accolades

New York – October 1, 2014 – A stellar showcase of marketer, media, technology and agency excellence from around the world was presented tonight at the 2014 MMA Global Smarties™ Gala at the Highline Stages in New York City, where the winners of the coveted Global Smarties™ were revealed.

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MMA Global 2014 Smarties Shortlist Unveils The Best In Mobile Marketing From Around The Globe

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Submitted by Eric Espiritu on Fri, 08/15/2014 - 19:04

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Brands, Agencies and Innovators Rise to the Top of the Exploding Mobile Marketing Industry

New York, NY August 18, 2014 -- As mobile technology and capabilities advance; creativity, innovation and impressive results in mobile marketing set the stage for a future of what’s possible. After weeks of pre-screening from a panel of leading marketers and mobile experts, the Mobile Marketing Association (MMA) today released the finalists for the coveted 2014 Global Smarties™ Awards.

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MMA Announces New Appointments to Global Board of Directors

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Submitted by Eric Espiritu on Tue, 06/24/2014 - 17:18

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Leading Brand Marketers Show their Commitment to Mobile as Core to their Business and Marketing Strategies

(NEW YORK, NEW YORK) June 25, 2014 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the addition of seven new industry leaders to its Global Board of Directors as well as renewals of a number of members for another term.

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MMA Announces New Appointments to APAC Board of Directors

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Submitted by Eric Espiritu on Tue, 06/24/2014 - 13:17

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Industry Leaders Show their Commitment to Furthering the MMA Mission

(SINGAPORE) June 25th, 2014 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the addition of seven new industry leaders to its APAC Board of Directors. Elected by the MMA’s APAC membership, new board members will serve a two-year term beginning immediately.

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Mobile Marketing Association Elects John Costello, President of Global Marketing and Innovation, Dunkin’ Brands, as Chair of Global Board of Directors with MMA Relaunch

Submitted by MMAGlobal on Mon, 05/05/2014 - 22:36

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MMA announces marketer first and innovation focused mission and a rebranding overhaul with responsive design website and new logo

(NEW YORK, NEW YORK) May 6, 2014 - Today the Mobile Marketing Association (MMA) announced the appointment of John Costello, President, Global Marketing and Innovation, Dunkin’ Brands, as the new Chairman of its Global Board of Directors at the opening of the association’s New York Education Forum in New York City.

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MMA Introduces Location Terminology Guide

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Submitted by Eric Espiritu on Wed, 09/25/2013 - 07:30

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MMA committee unveils lexicon to define mobile location practices and educate marketers on the methods available across data, measurement and technology

New York, NY, 25 September 2013 As mobile platforms advance, one of the most valuable components, location, has revolutionized marketing outreach. Slated to grow to a nine billion dollar industry in a matter of years, location offers an unprecedented advantage for marketers to connect with consumers at the right place and time.

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