InMobi | MMA

InMobi Unveils Context-Aware, Interactive Video Ads Platform That Delivers Powerful Narratives

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Singapore, February 10, 2014 – InMobi, the world’s largest independent mobile advertising network, today unveiled multiple advanced video ad formats designed to create an interactive and immersive ad experience for consumers.

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MMA Introduces Location Terminology Guide

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MMA committee unveils lexicon to define mobile location practices and educate marketers on the methods available across data, measurement and technology

New York, NY, 25 September 2013 As mobile platforms advance, one of the most valuable components, location, has revolutionized marketing outreach. Slated to grow to a nine billion dollar industry in a matter of years, location offers an unprecedented advantage for marketers to connect with consumers at the right place and time.  

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