Inc. | MMA

MMA Introduces Location Terminology Guide

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MMA committee unveils lexicon to define mobile location practices and educate marketers on the methods available across data, measurement and technology

New York, NY, 25 September 2013 As mobile platforms advance, one of the most valuable components, location, has revolutionized marketing outreach. Slated to grow to a nine billion dollar industry in a matter of years, location offers an unprecedented advantage for marketers to connect with consumers at the right place and time.  

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FCC Issues Ruling on SoundBite Petition: Confirmatory Opt-Out Messages Are Not In Violation of TCPA

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The Mobile Marketing Association led its membership to garner support for SoundBite’s petition and reinforce the viability of mobile messaging practices

New York, NY, 30 November 2012 — The Federal Communications Commission (FCC) has issued a Declaratory Ruling based on a petition filed by SoundBite Communications that states a confirmatory stop text message, a text message sent to a consumer in response to an opt-out request, does not violate the Telephone Consumer Protection Act (TCPA).  

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MMA Releases Primer on Mobile Analytics

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Identifies the power of mobile analytics and how to apply mobile capabilities to architect an effective analytics framework.

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Majority of Tablet Users Watch Video on their Device, 1 in Every 4 Viewers Pay to Watch

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Majority of Tablet Users Watch Video on their Device, 1 in Every 4 Viewers Pay to Watch

comScore Previews Findings from TabLens™, its Forthcoming Syndicated Tablet Measurement Service

 

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MMA Publishes Whitepaper, ‘Mobile Messaging in North America: A Fresh Look at Current Options for Marketers’

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New York, NY, 19 April, 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the publication of “Mobile Messaging in North America: A Fresh Look at Current Options for Marketers”. The latest whitepaper from the MMA explores the unique features of several forms of mobile messaging and shares successful examples of how marketers can leverage them to meet marketing goals. The paper also provides a window into the future evolution of mobile messaging.

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Flycell’s New Bid Hunter Game Brings Interactive Upside-Down Auction Fun to Online and Mobile

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Flycell, Inc.
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How low can you go and still be unique?
Flycell offers thousands of dollars in prizes for game players with lowest unique bids

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Bytemobile Releases Next Generation of Unison Mobile Internet Platform, Offering Multiple Advantages for Network Operators and C

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Bytemobile, Inc.
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MOUNTAIN VIEW, Calif., April 28, 2009 – Bytemobile, Inc., the global leader in mobile internet solutions for wireless network operators, today announced the general availability of its new Unison™ Mobile Internet Platform. The latest Unison release - which includes Bytemobile’s new Media Optimization, Widget Bar and MobileMatch™ applications – provides operators with a comprehensive and flexible solution for sustaining profitable growth and driving continued mobile data adoption.

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Bytemobile Enables Network Operators to Deliver Highly Personalized Mobile Browsing

Submitter's Company: 
Bytemobile, Inc.
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MOUNTAIN VIEW, Calif., April 7, 2009 – Bytemobile, Inc., the global leader in mobile internet solutions for wireless network operators, today announced its MobileMatch™ application, which is designed to assist users in navigating the increasingly complex Web on mobile devices. Unlike existing solutions, the new software enables operators to dynamically present users with personalized content and services through real-time analysis of browsing behavior, application data and subscriber data.

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