MMA Publishes Whitepaper, ‘Mobile Messaging in North America: A Fresh Look at Current Options for Marketers’ | MMA Global
April 19, 2012

New York, NY, 19 April, 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the publication of “Mobile Messaging in North America: A Fresh Look at Current Options for Marketers”. The latest whitepaper from the MMA explores the unique features of several forms of mobile messaging and shares successful examples of how marketers can leverage them to meet marketing goals. The paper also provides a window into the future evolution of mobile messaging.

"Mobile messaging, given its reach and immediacy, is a mainstay within the marketing mix" says Michael Becker, North American Managing Director of the MMA. "This paper provides a clear picture on how the concept of messaging has expanded over the last few years and now incorporates a wide variety of new ways to share value. We appreciate the leadership provided by our members in helping guide and direct the industry."

Through “Mobile Messaging in North America”, readers learn how to use the variety of mobile messaging forms to increase brand awareness & consideration; achieve engagement and transactions; empower customers to become advocates; and to create and maintain customer loyalty. The whitepaper also takes marketers through an outline of how to be successful using mobile messaging, identifying the different types of messaging options available – from SMS and MMS to push notifications, long codes, free-to-end-user (FTEU) messaging and abbreviated dial codes (ADC) – and sharing case studies and current practices.

“Mobile Messaging in North America: A Fresh Look at Current Options for Marketers” was written by a working group of MMA member organizations which include 3Cinteractive, ExactTarget, Mogreet, Neustar, Signal, SoundBite Communications, Twillio, Urban Airship, Inc., Vibes, Waterfall Mobile, and Zoove. You can download the whitepaper by filling out this form:


About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing nearly fifty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit For information relating to the MMA’s Mobile Marketing Forum series, please visit

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John Bianchi
Communications Director
Mobile Marketing Association
Mobile: 917 693 4290
Email: [email protected] | Skype: john.bianchi63
Valerie Christopherson/Evan Tamura
Global Results Comm. (GRC)
Phone: 949 608 0276