New York, NY, 19 April, 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the publication of “Mobile Messaging in North America: A Fresh Look at Current Options for Marketers”. The latest whitepaper from the MMA explores the unique features of several forms of mobile messaging and shares successful examples of how marketers can leverage them to meet marketing goals. The paper also provides a window into the future evolution of mobile messaging.