Urban Airship | MMA

Ten Executives to Join the MMA North America Board of Directors

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A collection of marketers, agencies, media and technology enablers lock arms to position the mobile marketing industry for growth
 
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MMA Announces New Appointments to the Global Board of Directors

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The MMA Selects Five Mobile Visionaries and Leaders to Join the Global Board of Directors 

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MMA Publishes Whitepaper, ‘Mobile Messaging in North America: A Fresh Look at Current Options for Marketers’

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New York, NY, 19 April, 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the publication of “Mobile Messaging in North America: A Fresh Look at Current Options for Marketers”. The latest whitepaper from the MMA explores the unique features of several forms of mobile messaging and shares successful examples of how marketers can leverage them to meet marketing goals. The paper also provides a window into the future evolution of mobile messaging.

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