MMA Announces Formation of Mobile Location Data Accuracy Group To Drive Trust and Scale in Location Marketing
EESubmitted by Eric Espiritu on Wed, 07/30/2014 - 16:36
Specialist Group to Develop Industry Guidelines and Standards
New York, NY, July 31, 2014 - - The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced the formation of the first ever Mobile Location Data Accuracy Group. The focus of the group will be to eliminate any confusion around mobile location data and to improve the trust and confidence brand marketers and agencies have in mobile location advertising and the data that drives it.
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