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MMA Releases Primer on Mobile Analytics

Eric Espiritu's picture
Submitted by Eric Espiritu on Fri, 09/21/2012 - 17:05
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Identifies the power of mobile analytics and how to apply mobile capabilities to architect an effective analytics framework.

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Content Tags (Deprecated): 
MMA
Mobile Marketing Association
Primer on Mobile Analytics
SMS/MMS
Member Mention: 
Inc.
AdTruth
comScore
Adfonic
Adobe Systems Incorporated
AOL
BANGO
Expedia
Experian Simmons
Fiksu
GFK Retail and Technology
Greystripe
JumpTap
Merkle
Microsoft
Mindshare
MobileFuse
Mobile Intelligence Solutions
Pe
News Type: 
MMA Press Release