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MMA Announces New Appointments to Global Board of Directors

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Leading Brand Marketers Show their Commitment to Mobile as Core to their Business and Marketing Strategies
 
(NEW YORK, NEW YORK) June 25, 2014 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the addition of seven new industry leaders to its Global Board of Directors as well as renewals of a number of members for another term. 
 
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MMA EMEA Announces New Board of Directors

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Team of industry experts unite to drive forward the mobile marketing ecosystem
 
London, UK, 14th October, 2013 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of its new members to the EMEA Board of Directors for 2013. 
 
Elected by the MMA’s membership, new members of the board for this next term are:
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    MMA Introduces Location Terminology Guide

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    MMA committee unveils lexicon to define mobile location practices and educate marketers on the methods available across data, measurement and technology

    New York, NY, 25 September 2013 As mobile platforms advance, one of the most valuable components, location, has revolutionized marketing outreach. Slated to grow to a nine billion dollar industry in a matter of years, location offers an unprecedented advantage for marketers to connect with consumers at the right place and time.  

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    MMA Members Form Committee to Focus On Mobile Video Advertising Guidance and Standards

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    The committee will work to establish definitions, best practices and standards for the use of mobile video in marketing

    New York, NY, 16 October 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced, the launch of the MMA Mobile Video Committee. Anne Schelle, CEO of Acta Consulting and Executive Director of the Open Mobile Video Coalition, and Will Kassoy, CEO of AdColony, will lead the mission as co-chairs of the committee. 

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