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MMA Announces New Appointments to Global Board of Directors

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Submitted by Eric Espiritu on Tue, 06/24/2014 - 17:18
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Leading Brand Marketers Show their Commitment to Mobile as Core to their Business and Marketing Strategies
 
(NEW YORK, NEW YORK) June 25, 2014 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the addition of seven new industry leaders to its Global Board of Directors as well as renewals of a number of members for another term. 
 
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Mobile Marketing Association
MMA
Press Release
global board
directors
elected
Member Mention: 
Greg Stuart
michael barrett
Millennial Media
B. Bonin Bough
Mondelez International
Kevin Burke
visa
mary chan
general motors
luis di como
Unilever
Carolyn Everson
Facebook
john kosner
espn
Ilonka Laviz
procter & gamble
Neal Mohan
Google
Alex Moukas
Velti
Jack Philbin
Vibes
john trimble
Pandora
John Costello
dunkin brands
News Type: 
MMA Press Release

MMA EMEA Announces New Board of Directors

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Submitted by Eric Espiritu on Mon, 10/14/2013 - 04:00
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Team of industry experts unite to drive forward the mobile marketing ecosystem
 
London, UK, 14th October, 2013 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of its new members to the EMEA Board of Directors for 2013. 
 
Elected by the MMA’s membership, new members of the board for this next term are:
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    Content Tags (Deprecated): 
    EMEA
    MMA
    Mobile Marketing Association
    Board of Directors
    membership
    members
    Member Mention: 
    Google
    Vodafone
    Telefonica
    Microsoft
    Millennial Media
    Videology
    Unilever
    Coca-Cola
    Silvertone CIS
    Digital Republic
    Etisalat Group
    R/GA
    Somo
    Emeritus
    Turkcell
    Mediacom
    Lumata
    IMI Mobile
    Joule
    userAdgents
    Wake
    LoopMe Media
    MWC.mobi
    News Type: 
    MMA Press Release

    MMA Introduces Location Terminology Guide

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    Submitted by Eric Espiritu on Wed, 09/25/2013 - 07:30
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    MMA committee unveils lexicon to define mobile location practices and educate marketers on the methods available across data, measurement and technology

    New York, NY, 25 September 2013 As mobile platforms advance, one of the most valuable components, location, has revolutionized marketing outreach. Slated to grow to a nine billion dollar industry in a matter of years, location offers an unprecedented advantage for marketers to connect with consumers at the right place and time.  

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    Content Tags (Deprecated): 
    mobile
    location data
    location targeting
    strategies
    location measurement
    metrics
    mma committee
    methods
    practices
    education
    Terminology
    Guide
    Member Mention: 
    Inc.
    Google
    ExactTarget
    GFK Retail and Technology
    Millennial Media
    AT&T
    4INFO
    xAd
    Nielsen
    Alliance Data
    Ansible Mobile
    Beintoo
    Digby
    Dstillery
    ESPN MOBILE
    Eye (Eye Mall Media {USA} LLC)
    Facebook
    Factual
    InMobi
    Loc-Aid Technologies
    Mobi
    News Type: 
    MMA Press Release

    MMA Members Form Committee to Focus On Mobile Video Advertising Guidance and Standards

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    Submitted by Eric Espiritu on Tue, 10/16/2012 - 13:37
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    The committee will work to establish definitions, best practices and standards for the use of mobile video in marketing

    New York, NY, 16 October 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced, the launch of the MMA Mobile Video Committee. Anne Schelle, CEO of Acta Consulting and Executive Director of the Open Mobile Video Coalition, and Will Kassoy, CEO of AdColony, will lead the mission as co-chairs of the committee. 

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    Content Tags (Deprecated): 
    best practices
    advertising
    mobile video
    MMA
    Mobile Marketing Association
    Committee
    Guidance and standards
    Member Mention: 
    Mogreet
    Neustar
    comScore
    Anne Schelle
    Greystripe
    JumpTap
    Mindshare
    Will Kassoy
    Tom Godfrey
    Acta
    AdColony
    AdMarvel
    Collective
    Crisp Media
    E-View Connections
    GoldSpot
    Jesta Digital
    Jivox
    Millennial Media
    Mocean Mobile
    Nexage
    The Nielsen
    News Type: 
    MMA Press Release