Greg Stuart

MMA Announces New Appointments to Global Board of Directors

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Submitted by Eric Espiritu on Tue, 06/24/2014 - 17:18

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Leading Brand Marketers Show their Commitment to Mobile as Core to their Business and Marketing Strategies

(NEW YORK, NEW YORK) June 25, 2014 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the addition of seven new industry leaders to its Global Board of Directors as well as renewals of a number of members for another term.

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Mobile Marketing Association

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Mobile and Data Capabilities Are Top Priorities for Marketers, According to Neustar - MMA Survey

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Submitted by Eric Espiritu on Tue, 09/24/2013 - 07:30

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Survey results uncover marketers’ perceptions about mobile and the competitive advantage that data offers brands

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marketers guide to mobile and data

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Mobile Marketing Association

lisa peterson

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MMA Press Release

MMA Unveils Categories and Criteria For The Smarties™ To Award The Best and Brightest In Mobile Advertising and Marketing

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Submitted by Eric Espiritu on Thu, 06/06/2013 - 09:00

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MMA is now accepting submissions for The SMARTIES™, which honors the most creative and effective mobile marketing campaigns, brands and leaders

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MMA

Mobile Marketing Association

Smarties

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new york city

MMA Announces 2012 Global Board Executive Committee

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Submitted by Eric Espiritu on Mon, 10/15/2012 - 13:14

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Among those elected are business leaders from all sectors of the marketing ecosystem pledging a “mobile first” mind set

New York, NY, 11 October 2012 The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today unveils, the 2012 Global Board Executive Committee.

Elected by the MMA Global Board for their leadership and visionary approach to mobile, the Global Board Executive Committee represents business leaders across the entire marketing, technology and advertising spectrum.

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MMA’s SM2 a Launch Pad for Mondēlez International’s “Mobile Futures”

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Submitted by Eric Espiritu on Thu, 10/04/2012 - 14:38

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Mondelēz International announced their future strategy for mobile and unveiled a game-changing initiative to advance the media industry

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MMA

Mobile Marketing Association

Mobile Futures

Mondelez International

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Sound Bites from SM2: Marketers Place Their Bets and Dollars in Mobile

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Submitted by Eric Espiritu on Thu, 10/04/2012 - 13:55

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Speakers at MMA’s SM2 conference discuss their strategy for greater mobile investments and engagement

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Mobile Marketing Association

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MMA Secures Over $1 Million For First-Ever Global Cross Marketing Effectiveness Research To Measure The Impact Of Mobile

EE

Submitted by Eric Espiritu on Mon, 07/16/2012 - 11:13

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Consortium Partners include Vodafone, Pandora and The Weather Channel

July 16, 2012 (New York, NY) — Today, during the MMA's Mobile CEO & CMO Summit in the Dominican Republic, Greg Stuart, CEO of the Mobile Marketing Association (MMA), announced that the association has secured over $1 million in funding to launch the first-ever global, in-market research project that will evaluate the return on investment that mobile contributes to the marketing mix.

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Mobile Marketing Association