MMA | MMA Global
  2. MMA
  2. MMA

MMA

AOL’s Tim Armstrong and Top Brand Leaders from General Motors, Lenovo, Chatbox and Allstate to Take the Stage at Mobile Marketing Association’s Annual SM2 Innovation Summit

MMAGlobal's picture
Submitted by MMAGlobal on Thu, 08/11/2016 - 13:00
Thumbnail: 

Senior marketing executives to lead the discussion of opportunities for mobile transformation on September 26-27 in New York City

Undefined
Content Tags (Deprecated): 
SM2
Tim Armstrong
Denise Karkos
Member Mention: 
MMA
News Type: 
MMA Press Release

Mobile and Data Capabilities Are Top Priorities for Marketers, According to Neustar - MMA Survey

EE
Submitted by Eric Espiritu on Tue, 09/24/2013 - 07:30
Thumbnail: 
Survey results uncover marketers’ perceptions about mobile and the competitive advantage that data offers brands
 
Undefined
Content Tags (Deprecated): 
mobile
Mobile marketing
MMA
advertising week
marketers guide to mobile and data
mobile data pioneers
Member Mention: 
Neustar
Greg Stuart
MMA
Mobile Marketing Association
lisa peterson
News Type: 
MMA Press Release

IAB and MMA Issue ‘Mobile Phone Creative Guidelines’ to Reduce Industry Fragmentation and Empower Creatives

EE
Submitted by Eric Espiritu on Thu, 04/11/2013 - 08:00
Thumbnail: 

New Guidelines Will Simplify Development of Mobile Advertising 

Undefined
Content Tags (Deprecated): 
interactive
Creative
Mobile Phone Creative Guidelines
Ad Units
UMAP V 2.0
Member Mention: 
MMA
Mobile Marketing Association
Anna Bager
Michael Becker
IAB
Interactive Advertising Bureau
News Type: 
MMA Press Release

IAB, MMA and MRC Unveil “Mobile Application Advertising Measurement Guidelines” for Public Comment

EE
Submitted by Eric Espiritu on Wed, 03/06/2013 - 13:07
Thumbnail: 

Provides Standardized Framework for Measuring In-App Ads

Undefined
Member Mention: 
MMA
IAB
MRC Interactive Advertising Bureau Mobile Marketing Association Media Rating Council
News Type: 
MMA Press Release

MMA Secures Over $1 Million For First-Ever Global Cross Marketing Effectiveness Research To Measure The Impact Of Mobile

EE
Submitted by Eric Espiritu on Mon, 07/16/2012 - 11:13
Thumbnail: 
Consortium Partners include Vodafone, Pandora and The Weather Channel
 
July 16, 2012 (New York, NY) — Today, during the MMA's Mobile CEO & CMO Summit in the Dominican Republic, Greg Stuart, CEO of the Mobile Marketing Association (MMA), announced that the association has secured over $1 million in funding to launch the first-ever global, in-market research project that will evaluate the return on investment that mobile contributes to the marketing mix.
Undefined
Content Tags (Deprecated): 
MMA
Mobile Marketing Association
Vodafone
Pandora
The Weather Channel
Velti
AT&T Adworks
Inmobi Inc.
Telefonica
Tremor Video
Vibes
Global Cross-Marketing
Effectiveness Research
SMoX.me
SMoX
cross media
Member Mention: 
Vibes
Greg Stuart
Vodafone
Pandora
The Weather Channel
MMA
Mobile Marketing Association
Velti
AT&T Adworks
Inmobi Inc.
Telefonica
Tremor Video
News Type: 
MMA Press Release