IAB, MMA and MRC Unveil “Mobile Application Advertising Measurement Guidelines” for Public Comment EE Submitted by Eric Espiritu on Wed, 03/06/2013 - 13:07 Thumbnail: Provides Standardized Framework for Measuring In-App Ads LanguageUndefinedMember Mention: MMAIABMRC Interactive Advertising Bureau Mobile Marketing Association Media Rating CouncilNews Type: MMA Press Release
