IAB | MMA Global

IAB and MMA Issue ‘Mobile Phone Creative Guidelines’ to Reduce Industry Fragmentation and Empower Creatives

New Guidelines Will Simplify Development of Mobile Advertising

Content Tags (Deprecated):

Mobile Phone Creative Guidelines

Member Mention:

Mobile Marketing Association

Interactive Advertising Bureau

News Type:

MMA Press Release

IAB, MMA and MRC Unveil “Mobile Application Advertising Measurement Guidelines” for Public Comment

Provides Standardized Framework for Measuring In-App Ads

Member Mention:

MRC Interactive Advertising Bureau Mobile Marketing Association Media Rating Council

News Type:

MMA Press Release