IAB and MMA Issue ‘Mobile Phone Creative Guidelines’ to Reduce Industry Fragmentation and Empower Creatives EE Submitted by Eric Espiritu on Thu, 04/11/2013 - 08:00 Thumbnail: New Guidelines Will Simplify Development of Mobile Advertising LanguageUndefinedContent Tags (Deprecated): interactiveCreativeMobile Phone Creative GuidelinesAd UnitsUMAP V 2.0Member Mention: MMAMobile Marketing AssociationAnna BagerMichael BeckerIABInteractive Advertising BureauNews Type: MMA Press Release
IAB, MMA and MRC Unveil “Mobile Application Advertising Measurement Guidelines” for Public Comment EE Submitted by Eric Espiritu on Wed, 03/06/2013 - 13:07 Thumbnail: Provides Standardized Framework for Measuring In-App Ads LanguageUndefinedMember Mention: MMAIABMRC Interactive Advertising Bureau Mobile Marketing Association Media Rating CouncilNews Type: MMA Press Release
