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State of Generative AI in Marketing
How will gen AI impact marketing processes and drive impact in the next 12 months? Should I be a first mover or fast follower?
State of AI in Digital transformation - MMA's CDO Benchmarking Study
Key findings of the AI landscape as seen by those at the helm of digital transformation, the Chief Digital Officers (CDOs).
A reflection of collective wisdom from our Chief Digital Officers Insight Collective (CINC), this report traces the contours of the AI landscape as seen by those at the helm of digital transformation, the Chief Digital Officers (CDOs).
Advertising and the Present Moment
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IAB and MMA Issue ‘Mobile Phone Creative Guidelines’ to Reduce Industry Fragmentation and Empower Creatives
New Guidelines Will Simplify Development of Mobile Advertising
Content Tags (Deprecated):
interactive
Creative
Mobile Phone Creative Guidelines
Ad Units
UMAP V 2.0
Member Mention:
MMA
Mobile Marketing Association
Anna Bager
Michael Becker
IAB
Interactive Advertising Bureau
News Type:
MMA Press Release
