Anna Bager | MMA Global

Anna Bager

IAB and MMA Issue ‘Mobile Phone Creative Guidelines’ to Reduce Industry Fragmentation and Empower Creatives

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New Guidelines Will Simplify Development of Mobile Advertising 

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MMA and IAB Release ‘Mobile Phone Creative Guidelines’ For Public Comment

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Guidelines to Empower Creative Groups by Reducing Industry Fragmentation 

New York, NY, 25 January 2013 With the rapid evolution of the mobile marketplace, there is a demand for standards and guidelines to unify the advertising industry. To expand on current industry accepted ad units, the Mobile Marketing Association (MMA) and the Interactive Advertising Bureau (IAB) today released “Mobile Phone Creative Guidelines” for public comment, simplifying the development of ad units across the industry.

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