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MMA Establishes “Mobile Rich Media Reporting Metrics Definitions”

To provide clarity, the MMA Rich Media Task Force created a set of definitions and timeline for rich media vendors and the industry to adopt as standard

New York, NY, 24 September 2012 — The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today releases the publication of the “Mobile Rich Media Reporting Metrics Definitions” as part of the MMA Mobile Market Updates.

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MMA
Mobile Marketing Association
rich media
Metrics Definitions
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Yahoo!
Vodafone
Pandora
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Telefonica
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Medialets
Millenial Media
Sprout
Mojiva
TargetSpot
Verizon Wireless
News Type: 
MMA Press Release

MMA Secures Over $1 Million For First-Ever Global Cross Marketing Effectiveness Research To Measure The Impact Of Mobile

Consortium Partners include Vodafone, Pandora and The Weather Channel
 
July 16, 2012 (New York, NY) — Today, during the MMA's Mobile CEO & CMO Summit in the Dominican Republic, Greg Stuart, CEO of the Mobile Marketing Association (MMA), announced that the association has secured over $1 million in funding to launch the first-ever global, in-market research project that will evaluate the return on investment that mobile contributes to the marketing mix.
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MMA
Mobile Marketing Association
Vodafone
Pandora
The Weather Channel
Velti
AT&T Adworks
Inmobi Inc.
Telefonica
Tremor Video
Vibes
Global Cross-Marketing
Effectiveness Research
SMoX.me
SMoX
cross media
Member Mention: 
Vibes
Greg Stuart
Vodafone
Pandora
The Weather Channel
MMA
Mobile Marketing Association
Velti
AT&T Adworks
Inmobi Inc.
Telefonica
Tremor Video
News Type: 
MMA Press Release