Global leader in digital engagement, ePrize expands relationship with the Mobile Marketing Association to drive industry standards and innovation. 

New York, NY, 25 Oct. 2012 The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, announced today that ePrize, a digital engagement company, has elevated their MMA membership status to North America Premier Member, the highest level of regional membership available. 

To provide clarity, the MMA Rich Media Task Force created a set of definitions and timeline for rich media vendors and the industry to adopt as standard

New York, NY, 24 September 2012 — The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today releases the publication of the “Mobile Rich Media Reporting Metrics Definitions” as part of the MMA Mobile Market Updates.

Singapore, April 29, 2009 – Mobile Marketing Forum Asia (MMF), the premier industry event organized by the Mobile Marketing Association (MMA) ended today after an extremely successful conference held over two days. Over 325 mobile industry executives participated in the event. The MMF Asia was held in collaboration with the Infocomm Development Authority (iDA) of Singapore and Singapore Infocomm Technology Federation (SiTF), and had a special focus on Visual Code.