AT&T | MMA

The MMA Unveils Latest Results From Multi-Year, Global Cross Marketing Effectiveness Research (SMoX), Conducted with The Coca-Cola Company in China

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Study proves mobile is the most efficient driver of sales in the marketing mix 

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MMA Introduces Location Terminology Guide

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MMA committee unveils lexicon to define mobile location practices and educate marketers on the methods available across data, measurement and technology

New York, NY, 25 September 2013 As mobile platforms advance, one of the most valuable components, location, has revolutionized marketing outreach. Slated to grow to a nine billion dollar industry in a matter of years, location offers an unprecedented advantage for marketers to connect with consumers at the right place and time.  

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ePrize Elevates to MMA North America Premier Member

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Global leader in digital engagement, ePrize expands relationship with the Mobile Marketing Association to drive industry standards and innovation. 

New York, NY, 25 Oct. 2012 The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, announced today that ePrize, a digital engagement company, has elevated their MMA membership status to North America Premier Member, the highest level of regional membership available. 

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