Senior marketing executives to lead the discussion of opportunities for mobile transformation on September 26-27 in New York City
New York – August 11, 2016 – The Mobile Marketing Association (MMA) today unveils the initial speaker lineup for its annual SM2 Innovation Summit, announcing that AOL’s Tim Armstrong, General Motors’ Timothy J. Mahoney, TD Ameritrade’s Denise Karkos and Chatbox’s Phil Gordon will be among the prominent senior executives sharing first-hand experiences, future vision, and expert guidance on staying ahead of marketing disruption.
The MMA SM2 Innovation Summit brings together thirty-plus of the brightest thinkers, influencers and innovators to share insights on the ways mobile has forever changed the customer experience. Curated by senior brand marketers from an array of vertical industries, the event will feature candid, deep presentations on the limitless mobile opportunity and how innovation can lead to both business transformation and marketing maturity.
Now in its 5th year, MMA’s SM2 2016 will take place during Advertising Week in New York City on September 26-27. The event’s intimate discussions of marketers’ most pressing issues will be led by innovators and experts including:
“Brands need to plan their transformation or risk being transformed,” stated MMA Chief Strategy Officer, Sheryl Daija. “MMA’s SM2 Innovation Summit will prepare our attendees for the challenges ahead and inspire them to raise the bar on delivering exceptional user experiences and engaging more intimately with their consumers.”
MMA members and non-members are welcome to register for MMA SM2 Innovation Summit at http://www.mmaglobal.com/sm22016/register (special rates available for members).
About the Mobile Marketing Association (MMA)
The MMA is the world’s leading global non-profit trade mobile marketing association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem, including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and to advocate for mobile marketers. . Additionally, MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development.
Members include: 1-800-Flowers.com, Allstate, American Express, Bank Of America, Campbell’s, Chase, Chobani, Choice Hotels, Citi, Colgate-Palmolive, DataXu, Dunkin’ Brands, E*TRADE, Electronic Arts, ESPN, Facebook, Ford, Foursquare, Google, Havas, Hilton, iHeartMedia, InMobi, Johnson & Johnson, Krux, Marriott, MasterCard, McDonald’s, Mondelez, Nestle, OpenMarket, Pandora, Pfizer, Pinterest, PlaceIQ, Procter & Gamble, R/GA, RadiumOne, Razorfish, Samsung, SAP, Sears, Spotify, Starcom, The Coca-Cola Company, The Rubicon Project, The Weather Company, T-Mobile, TUNE, Ubimo, Unilever, Verve, VEVO, Vibes, Visa, Walmart, Wendy’s, xAd , Zurich and many more. The MMA’s global headquarters are located in New York with regional operations Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information about the MMA please visit http://www.mmaglobal.com.