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comScore Announces Launch of MMX Multi-Platform, As Well As Major Enhancements to Mobile Metrix in India

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Submitted by Visitor (not verified) on Tue, 08/29/2017 - 23:05
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comScore announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in India with the introduction of data from its recently launched mobile consumer panel. The introduction of Android mobile panel data expands comScore’s measurement of mobile audiences in India to enable more robust reporting of visitation, engagement and demographics, including new segments for age and gender.

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comScore Announces Expanded Multi-Platform and Mobile Measurement in Malaysia with Introduction of Mobile Consumer Panel Data

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Submitted by Visitor (not verified) on Wed, 08/23/2017 - 03:23
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comScore announced major upgrades to MMX® Multi-Platform and Mobile Metrix® in Malaysia with the introduction of mobile consumer panel data. The introduction of Android mobile panel data expands comScore’s measurement of mobile audiences in Malaysia to enable more robust reporting of visitation, engagement and demographics, including new segments for age and gender.

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comScore and CTR Announce Expanded Multi-Platform and Mobile Measurement in China

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Submitted by Visitor (not verified) on Wed, 08/23/2017 - 03:20
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comScore and CTR Market Research announced major upgrades to comScore MMX Multi-Platform and Mobile Metrix in China with the introduction of mobile consumer panel data powered by CTR. The introduction of Android smartphone panel data for application reporting expands comScore’s measurement of mobile audiences in China to enable more robust reporting of visitation, engagement and demographics.

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comScore announces launch of new multi-platform & enhanced mobile measurement in Indonesia

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Submitted by Visitor (not verified) on Thu, 03/30/2017 - 09:37
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comScore is today excited to announce the launch of new multi-platform measurement and enhanced mobile measurement in Indonesia, with the introduction of data from its recently launched mobile consumer panel.

The offerings expand comScore’s measurement of mobile audiences in Indonesia to enable more robust reporting of visitation, engagement and demographics.

This development follows comScore’s appointment as the Online Audience Measurement Partner in Indonesia by the Indonesian Digital Measurement Consortium (IDMC) and Bekraf.

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MMA Announces New Appointments to APAC Board of Directors

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Submitted by Eric Espiritu on Tue, 06/24/2014 - 13:17
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 Industry Leaders Show their Commitment to Furthering the MMA Mission
 
(SINGAPORE) June 25th, 2014 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the addition of seven new industry leaders to its APAC Board of Directors. Elected by the MMA’s APAC membership, new board members will serve a two-year term beginning immediately. 
 
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Mobile Marketing Association
MMA
Board of Directors
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Andrew Knott
mcdonalds
Rahul Welde
Unilever
ambrish jain
Lenovo
anindya datta
mobilewalla damien cummings
philips
dan neary
Facebook
dick van motman
dentsu aegis network
graham christie
big mobile group
joe nguyen
comScore
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MMA Press Release

MMA Members Form Committee to Focus On Mobile Video Advertising Guidance and Standards

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Submitted by Eric Espiritu on Tue, 10/16/2012 - 13:37
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The committee will work to establish definitions, best practices and standards for the use of mobile video in marketing

New York, NY, 16 October 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced, the launch of the MMA Mobile Video Committee. Anne Schelle, CEO of Acta Consulting and Executive Director of the Open Mobile Video Coalition, and Will Kassoy, CEO of AdColony, will lead the mission as co-chairs of the committee. 

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best practices
advertising
mobile video
MMA
Mobile Marketing Association
Committee
Guidance and standards
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Mogreet
Neustar
comScore
Anne Schelle
Greystripe
JumpTap
Mindshare
Will Kassoy
Tom Godfrey
Acta
AdColony
AdMarvel
Collective
Crisp Media
E-View Connections
GoldSpot
Jesta Digital
Jivox
Millennial Media
Mocean Mobile
Nexage
The Nielsen
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MMA Press Release

MMA Releases Primer on Mobile Analytics

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Submitted by Eric Espiritu on Fri, 09/21/2012 - 17:05
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Identifies the power of mobile analytics and how to apply mobile capabilities to architect an effective analytics framework.

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MMA
Mobile Marketing Association
Primer on Mobile Analytics
SMS/MMS
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Inc.
AdTruth
comScore
Adfonic
Adobe Systems Incorporated
AOL
BANGO
Expedia
Experian Simmons
Fiksu
GFK Retail and Technology
Greystripe
JumpTap
Merkle
Microsoft
Mindshare
MobileFuse
Mobile Intelligence Solutions
Pe
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MMA Press Release

Majority of Tablet Users Watch Video on their Device, 1 in Every 4 Viewers Pay to Watch

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Submitted by Visitor (not verified) on Mon, 06/11/2012 - 12:27
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Majority of Tablet Users Watch Video on their Device, 1 in Every 4 Viewers Pay to Watch

comScore Previews Findings from TabLens™, its Forthcoming Syndicated Tablet Measurement Service

 

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tablets
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Inc.
comScore
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