comScore

comScore Announces Launch of MMX Multi-Platform, As Well As Major Enhancements to Mobile Metrix in India

comScore announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in India with the introduction of data from its recently launched mobile consumer panel. The introduction of Android mobile panel data expands comScore’s measurement of mobile audiences in India to enable more robust reporting of visitation, engagement and demographics, including new segments for age and gender.

Submitter's Company:

comScore

Member Mention:

comScore

News Type:

Member Press Release

comScore Announces Expanded Multi-Platform and Mobile Measurement in Malaysia with Introduction of Mobile Consumer Panel Data

comScore announced major upgrades to MMX® Multi-Platform and Mobile Metrix® in Malaysia with the introduction of mobile consumer panel data. The introduction of Android mobile panel data expands comScore’s measurement of mobile audiences in Malaysia to enable more robust reporting of visitation, engagement and demographics, including new segments for age and gender.

Click here to read more.

Submitter's Company:

comScore

Member Mention:

comScore

News Type:

Member Press Release

comScore and CTR Announce Expanded Multi-Platform and Mobile Measurement in China

comScore and CTR Market Research announced major upgrades to comScore MMX Multi-Platform and Mobile Metrix in China with the introduction of mobile consumer panel data powered by CTR. The introduction of Android smartphone panel data for application reporting expands comScore’s measurement of mobile audiences in China to enable more robust reporting of visitation, engagement and demographics.

Click here to read more.

Submitter's Company:

comScore

Member Mention:

comScore

News Type:

Member Press Release

comScore announces launch of new multi-platform & enhanced mobile measurement in Indonesia

comScore is today excited to announce the launch of new multi-platform measurement and enhanced mobile measurement in Indonesia, with the introduction of data from its recently launched mobile consumer panel.

The offerings expand comScore’s measurement of mobile audiences in Indonesia to enable more robust reporting of visitation, engagement and demographics.

This development follows comScore’s appointment as the Online Audience Measurement Partner in Indonesia by the Indonesian Digital Measurement Consortium (IDMC) and Bekraf.

Submitter's Company:

comScore

Member Mention:

comScore

News Type:

Member Press Release

MMA Announces New Appointments to APAC Board of Directors

Industry Leaders Show their Commitment to Furthering the MMA Mission

(SINGAPORE) June 25th, 2014 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the addition of seven new industry leaders to its APAC Board of Directors. Elected by the MMA’s APAC membership, new board members will serve a two-year term beginning immediately.

Content Tags (Deprecated):

Mobile Marketing Association

Member Mention:

mobilewalla damien cummings

News Type:

MMA Members Form Committee to Focus On Mobile Video Advertising Guidance and Standards

The committee will work to establish definitions, best practices and standards for the use of mobile video in marketing

New York, NY, 16 October 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced, the launch of the MMA Mobile Video Committee. Anne Schelle, CEO of Acta Consulting and Executive Director of the Open Mobile Video Coalition, and Will Kassoy, CEO of AdColony, will lead the mission as co-chairs of the committee.

Content Tags (Deprecated):

Mobile Marketing Association

Committee

Guidance and standards