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MMA Global 2014 Smarties Shortlist Unveils The Best In Mobile Marketing From Around The Globe

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Brands, Agencies and Innovators Rise to the Top of the Exploding Mobile Marketing Industry
 
New York, NY August 18, 2014 -- As mobile technology and capabilities advance; creativity, innovation and impressive results in mobile marketing set the stage for a future of what’s possible. After weeks of pre-screening from a panel of leading marketers and mobile experts, the Mobile Marketing Association (MMA) today released the finalists for the coveted 2014 Global Smarties™ Awards. 
 
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MMA Announces New Appointments to APAC Board of Directors

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 Industry Leaders Show their Commitment to Furthering the MMA Mission
 
(SINGAPORE) June 25th, 2014 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the addition of seven new industry leaders to its APAC Board of Directors. Elected by the MMA’s APAC membership, new board members will serve a two-year term beginning immediately. 
 
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Mobile Marketing Association Elects John Costello, President of Global Marketing and Innovation, Dunkin’ Brands, as Chair of Global Board of Directors with MMA Relaunch

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MMA announces marketer first and innovation focused mission and a rebranding overhaul with responsive design website and new logo

(NEW YORK, NEW YORK) May 6, 2014 - Today the Mobile Marketing Association (MMA) announced the appointment of John Costello, President, Global Marketing and Innovation, Dunkin’ Brands, as the new Chairman of its Global Board of Directors at the opening of the association’s New York Education Forum in New York City.

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WARC-MMA – Festival of Media Asia Pacific survey results

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 Brands have a long way to go to overcome mobile strategy disconnect, reveals latest WARC-MMA – Festival of Media Asia Pacific survey
  • ‘Skills’ identified as the biggest barrier to industry growth
  • Mobile budgets expected to rise sharply by 2019
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