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With The Support Of MMA Global, MMA China Finalizes Enhanced Mobile In App Ad Measurement Guidance

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Additional Measurement Standards Pertaining to the Mobile In App Advertising Market in China Brings Broad Industry Support
 
 
(August 7, 2014, New York and Shanghai) – With the full support and guidance of the Mobile Marketing Association (MMA Global), MMA China today released MMA China’s Mobile Application Advertising API Measurement Guidelines, specifically developed for the China market.
 
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WARC-MMA – Festival of Media Asia Pacific survey results

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 Brands have a long way to go to overcome mobile strategy disconnect, reveals latest WARC-MMA – Festival of Media Asia Pacific survey
  • ‘Skills’ identified as the biggest barrier to industry growth
  • Mobile budgets expected to rise sharply by 2019
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