Additional Measurement Standards Pertaining to the Mobile In App Advertising Market in China Brings Broad Industry Support
(August 7, 2014, New York and Shanghai) – With the full support and guidance of the Mobile Marketing Association (MMA Global), MMA China today released MMA China’s Mobile Application Advertising API Measurement Guidelines, specifically developed for the China market.
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Brands have a long way to go to overcome mobile strategy disconnect, reveals latest WARC-MMA – Festival of Media Asia Pacific survey
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