November 26, 2012 09:00 ET
Vuclip Survey of More Than 20,000 People Also Reveals Two Horse Race Between Apple and Samsung for Preferred Tablet Brand
MILPITAS, CA--(Marketwire - Nov 26, 2012) - As Americans prepare for the traditional post-Thanksgiving Shopping spree, Vuclip, the world's largest independent mobile video and media company, today unveiled the results of a survey detailing consumer tablet purchase intentions. This survey of 20,435 U.S. consumers shows that 57 percent intend to purchase a tablet by Christmas. And on the receiving end of that generosity are mostly the respondents themselves.
Of those intending to purchase a tablet, 66 percent of men said that they would primarily purchase a tablet for themselves; 45 percent of women said the same. The next most likely recipient is a friend, with 12 percent of men and 16 percent of women making that indication. Spouses and significant others didn't fare even that well, with 6 percent of men and 10 percent of women intending to buy a tablet for that very important person.
As for the brand that consumers plan to purchase, Apple wins out with nearly 30 percent. Samsung comes in second with 22 percent. The Kindle is far behind at 3 percent. And for the most important features consumers are seeking, brand name topped this list with 26 percent of consumers making a choice based on brand. 3G/4G/WiMax connectivity follows in importance at 19 percent. Operating system and price are also somewhat important features coming in at 12 percent and 10 percent respectively. Apps available, battery life and screen size are also considerations, although are further down the list.
"Americans have a passion for new technology, but as of late the tablet market is often described as 'cluttered.' With an incredible array of choices -- various screen sizes, prices, applications available and so on -- the choice can be daunting for consumers," said Judith Coley, VP of Marketing for Vuclip. "It's very insightful to have a window into how they plan to navigate these choices."
This survey was conducted over nine days from November 7-November 16, 2012. Users were provided with seven multiple-choice questions and had the option to participate or opt out. No incentives were provided for responding. For the full report on this mobile survey, please email [email protected]. For more info about Vuclip's survey capabilities, please email [email protected].
For millions of people around the world, Vuclip is an essential part of their daily lives. Vuclip serves video on-the-fly, on any device, and in any country, providing unparalleled reach for its partners. Every day Vuclip delivers more than 20 million videos to consumers all over the world. Vuclip is headquartered in Milpitas, California with offices in New Delhi, Mumbai, Singapore, Dubai, Shenzhen and Beijing. Check out Vuclip on your phone: m.vuclip.com.
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