PadSquad, a mobile software and advertising technology firm, is proud to announce that it has joined the Mobile Marketing Association, otherwise known as the MMA, the leading global trade association for the mobile marketing industry. PadSquad’s MMA membership will include participation in the mobile native and video committees.

Only mobile-first ad platform to reach this milestone 
Over 100mn consumers interact with InMobi at least six times per day

InMobi, the world’s most powerful mobile advertising platform, today announced that it reached over one billion unique mobile devices on its network in Q4 2014, making it the only mobile-first advertising platform to reach this landmark milestone.

Full-service mobile advertising technology firm pursues top Canadian dev talent

Today, Quaero announced that technology visionary Garth Moulton and media industry veteran Joe Lesniak have joined the company as executive team members. Moulton will serve as Senior Vice President of Business, Market and Partner Development, while Lesniak joins as Senior Vice President of Sales. Together the two will work to build upon Quaero's momentum in the media market with customers, prospects, and partners and further the adoption of the AdVantage™ data management platform.

JUICE Mobile integrates Nectar®, its mobile programmatic direct platform, into Mediaocean’s Prisma, offering advertisers a complete solution to plan and execute their mobile campaigns.

Photo on left: Toyota promoted the launch of its redesigned Corolla at transit locations via mTAG. The mobile-only virtual test-drive was delivered to commuters via a simple mobile engagement. Photo on right: Blue Bite’s mTAG installed on Lamar Advertising Company’s street level media in Buffalo, NY.

Some of the key finding from the research are: 1) 25 - 35 years are majority of the mobile users followed by 16 - 24 age group 2) In the 16 - 24 years age category, female users were seen more active than male 3) Mobile activity increased with the location footprint of the users during the day

CardMobili lights a new digital wallet beacon Powering in-store and proximity marketing with independent beacon ecosystem

New York, NY: January 6th, 2015 Pikasso, a leading OOH advertising company in the Levant and North Africa, and Blue Bite, the Mobile Standard in OOH, announced today their partnership to implement the latest in OOH mobile marketing. “We are excited to partner with Pikasso, the leader in out-of-home advertising in Lebanon, Jordan and Algeria, said Mikhail Damiani, CEO and Co-Founder of Blue Bite. “This marks the largest expansion of our mobile solution outside of North America, spanning Pikasso’s 8,840 advertising faces in over 300 cities."

Mobile industry leader and CEO of JUICE Mobile, Neil Sweeney, today announced the launch of Freckle IoT (Internet of Things), an ad tech company designed to be the testing ground and catalyst for the activation of next generation connected devices.