Member Press Release

State Farm, Cablevision tap interactive ad units with rolling footers, in-stream content

Advertising technology firm PadSquad has launched four new mobile ad units that are designed to help brands roll out user-friendly material on mobile Web sites with high-impact, attractive features. Cablevision, Intel, Verizon and State Farm are the first marketers to incorporate the units into their mobile advertising campaigns in 2015’s first quarter.

Submitter's Company:

PadSquad

Member Mention:

Dan Meehan

News Type:

Member Press Release

StepLeader Launches Reveal, a Mobile Audience Analytics Platform, Along With DoApp Partnership and Platform Sale

StepLeader announces the sale of StepLeader’s mobile app platform to DoApp, and a new partnership between the two companies for mobile audience analytics.

Submitter's Company:

StepLeader

Member Mention:

StepLeader

News Type:

Member Press Release

PadSquad Joins Mobile Marketing Association’s Native and Video Committees

PadSquad, a mobile software and advertising technology firm, is proud to announce that it has joined the Mobile Marketing Association, otherwise known as the MMA, the leading global trade association for the mobile marketing industry. PadSquad’s MMA membership will include participation in the mobile native and video committees.

Submitter's Company:

PadSquad

Member Mention:

Dan Meehan

News Type:

Member Press Release

InMobi Reaches Over One Billion Mobile Devices

Only mobile-first ad platform to reach this milestone
Over 100mn consumers interact with InMobi at least six times per day

InMobi, the world’s most powerful mobile advertising platform, today announced that it reached over one billion unique mobile devices on its network in Q4 2014, making it the only mobile-first advertising platform to reach this landmark milestone.

Submitter's Company:

InMobi

News Type:

Member Press Release

JUICE Mobile Accelerates its Product Development with Expansion in Waterloo

Full-service mobile advertising technology firm pursues top Canadian dev talent

Submitter's Company:

JUICE Mobile

Member Mention:

Neil Sweeney

News Type:

Member Press Release

Quaero Adds Technology Innovator and Media Industry Veteran to Executive Team

Today, Quaero announced that technology visionary Garth Moulton and media industry veteran Joe Lesniak have joined the company as executive team members. Moulton will serve as Senior Vice President of Business, Market and Partner Development, while Lesniak joins as Senior Vice President of Sales. Together the two will work to build upon Quaero's momentum in the media market with customers, prospects, and partners and further the adoption of the AdVantage™ data management platform.

Submitter's Company:

Quaero

Member Mention:

Joe Lesniak & Garth Moulton

News Type:

Member Press Release

JUICE Mobile and Mediaocean Partner to Provide Mobile Programmatic Direct Solution

JUICE Mobile integrates Nectar®, its mobile programmatic direct platform, into Mediaocean’s Prisma, offering advertisers a complete solution to plan and execute their mobile campaigns.

Submitter's Company:

JUICE Mobile

Member Mention:

Neil Sweeney

News Type:

Member Press Release

Lamar Advertising Company and Blue Bite Partner to Expand Mobile Interactivity

Photo on left: Toyota promoted the launch of its redesigned Corolla at transit locations via mTAG. The mobile-only virtual test-drive was delivered to commuters via a simple mobile engagement. Photo on right: Blue Bite’s mTAG installed on Lamar Advertising Company’s street level media in Buffalo, NY.

Submitter's Company:

Blue Bite

Member Mention:

Mikhail Damiani

News Type:

Member Press Release

Mobile activity surges in Hong Kong between 5 pm to 7 pm: Near’s Location Intelligence study

Some of the key finding from the research are: 1) 25 - 35 years are majority of the mobile users followed by 16 - 24 age group 2) In the 16 - 24 years age category, female users were seen more active than male 3) Mobile activity increased with the location footprint of the users during the day

Submitter's Company:

Near

Member Mention:

Near

News Type:

Member Press Release