RealityMine, a leading provider of mobile market research technologies and consumer analytics, was named Mobile Research Company of the Year at the inaugural MRMW Awards.

The exclusive partnership enables Helix Personas to be targeted on over 11 million devices across Australia and New Zealand for the first time.

05-04-2015 CHICAGO, IL (May 4, 2015) – Retale (www.retale.com), a location-based mobile platform connecting more than 3.5 million shoppers with their favorite major retailers locally, today announced it has secured $12 million in funding from its existing investor base among which Axel Springer SE, the leading digital publisher in Europe, holds the largest stake. The funding for Retale is part of an overall $18 million shareholder investment in Bonial.com Group (www.bonial.com), Retale’s parent company and an international leader in web and mobile advertising solutions for retail. Axel Springer’s investment is part of its already announced plan, made in March 2015, to further invest in the international expansion of Bonial.com Group, most notably in the U.S.

AdNear, the leading location intelligence company that leverages location and context to power data driven marketing for advertisers has been named as a Cool Vendor in Consumer Dynamics for 2015 by Gartner. AdNear is the only company from Asia Pacific to be included in the global research and is amongst the five firms chosen worldwide by Gartner who provide innovative approaches to digital businesses for consumer segmentation, for understanding why consumers do what they do, and for building digital relationships.

Partnership enables audience-based mobile campaigns in a brand-safe, premium-guaranteed environment for the first time.

AdNear, the leading location intelligence platform today announced the joining of Cameron Curtis as the General Manager for its Australia and New Zealand business. In his role, Cameron will be spearheading the ANZ business and will be responsible for scaling AdNear’s data and marketing partnerships in the region.

Survey of 1,000 consumers reveals most of us are happy to share our location data with third parties - with certain conditions

With over 60,000 beacon deployments, Freckle IoT and Blue Bite enable more brands to engage connected consumers along the path-to-purchase.

Telecom Italia Digital Solutions and CardMobili team up to launch a new Mobile Commerce service

Telecom Italia Digital Solutions and CardMobili team up to launch a new Mobile Commerce service