Singapore, 3 August 2015 – AdNear, the Singapore-headquartered location intelligence platform, announced that they are rebranding to ‘Near’. Dropping the word ‘Ad‘ emphasizes the platform’s increased focus on using location data for much beyond targeted mobile advertising.
Singapore, 15 July 2015 : Near, the location intelligence company, today unveiled its research on The Great Singapore Sale 2015. One of the key findings was that Orchard Road had the highest footfall amongst the locations covered under the study. The busy shopping district had almost 2.5 times more foot traffic, definitely in line with the fact that it has an array of malls on the shopping street, than Suntec City, followed by Raffles City and Bugis Junction.
Near, the leading mobile data intelligence platform, today announced its expansion into Europe with Ken Parnham – formerly Managing Director of data privacy management company, TrustE – appointed as General Manager of Europe, to be based in its new London office.
June 8, 2015, Singapore: Near, the leading location intelligence platform today announced Nandita Pal as the General Manager for its Southeast Asia & Hong Kong business, based in Singapore. The announcement comes a month post the appointment of Cameron Curtis for Near’s ANZ leadership.
Nandita will be responsible for scaling the business in the region with key partnerships and strategic deals. She would be driving adoption of Near’s mobile data solutions amongst marketers for consumer insights, targeting and attribution.