Near | Mobile Marketing Association

AdNear rebrands to Near

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Near
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Singapore, 3 August 2015 – AdNear, the Singapore-headquartered location intelligence platform, announced that they are rebranding to ‘Near’. Dropping the word ‘Ad‘ emphasizes the platform’s increased focus on using location data for much beyond targeted mobile advertising.

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Near’s Shopper Insights reveals Singapore’s hot spots during The Great Singapore Sale

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Near
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Singapore, 15 July 2015 : Near, the location intelligence company, today unveiled its research on The Great Singapore Sale 2015. One of the key findings was that Orchard Road had the highest footfall amongst the locations covered under the study. The busy shopping district had almost 2.5 times more foot traffic, definitely in line with the fact that it has an array of malls on the shopping street, than Suntec City, followed by Raffles City and Bugis Junction.

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Near continues global growth path with expansion into Europe

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Near
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Near, the leading mobile data intelligence platform, today announced its expansion into Europe with Ken Parnham – formerly Managing Director of data privacy management company, TrustE – appointed as General Manager of Europe, to be based in its new London office.

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Near hires Nandita Pal as the General Manager for Southeast Asia & Hong Kong

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Near
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June 8, 2015, Singapore: Near, the leading location intelligence platform today announced Nandita Pal as the General Manager for its Southeast Asia & Hong Kong business, based in Singapore. The announcement comes a month post the appointment of Cameron Curtis for Near’s ANZ leadership.

Nandita will be responsible for scaling the business in the region with key partnerships and strategic deals. She would be driving adoption of Near’s mobile data solutions amongst marketers for consumer insights, targeting and attribution.

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Valentine’s weekend saw 18% heavy footfall on an average in top shopping destinations across South East Asia: Near study

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Near
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There was a significant rise in the number of shoppers during the weekend of Valentine’s in Hong Kong, Indonesia – Jakarta and Singapore as compared to the Chinese New Year, Christmas and New Year weekends, according to the latest research by Near, the leading location intelligence company in the region. While shopping locations in Singapore saw a 25% increase in footfalls, Hong Kong and Jakarta experienced a 15% increase in footfalls on the Valentine’s weekend. Relative to these countries, Kuala Lumpur in Malaysia saw 30% higher footfalls during the weekends of Christmas and New Year weekends.
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Mobile activity surges in Hong Kong between 5 pm to 7 pm: Near’s Location Intelligence study

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Near
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Some of the key finding from the research are: 1) 25 - 35 years are majority of the mobile users followed by 16 - 24 age group 2) In the 16 - 24 years age category, female users were seen more active than male 3) Mobile activity increased with the location footprint of the users during the day
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