Blue Bite Partners with Pikasso and Expands its Reach Overseas | MMA
January 5, 2015
Submitted by Blue Bite
New York, NY: January 6th, 2015 Pikasso, a leading OOH advertising company in the Levant and North Africa, and Blue Bite, the Mobile Standard in OOH, announced today their partnership to implement the latest in OOH mobile marketing. “We are excited to partner with Pikasso, the leader in out-of-home advertising in Lebanon, Jordan and Algeria, said Mikhail Damiani, CEO and Co-Founder of Blue Bite. “This marks the largest expansion of our mobile solution outside of North America, spanning Pikasso’s 8,840 advertising faces in over 300 cities." This first of its kind mobile rollout in Levant and North Africa will extend the impact of brand campaigns with unique mobile experiences for consumers. The Mobile Bridge offers the most widely used platforms to connect OOH placements to their related mobile content through the scanning of a QR code and/or tapping a Near Field Communication (NFC) mTAG. This new Pikasso service enables, among others, flexibility, real time control and solutions-focused to advisers. It is an opportunity to increase advertiser’s exposure and to reach younger consumers. Antonio Vincenti, Chairman and CEO of Pikasso, said: “Our aim is to have within a year almost every single advertiser having experienced and regularly using this cutting edge engaging tool to reach the connected generation born and raised surrounded by screens. The objective of the Mobile Bridge is to support our advertisers sales while being entertaining, at a very affordable cost.” Pikasso is launching this state of the art technology in malls, gyms and urban furniture in the Lebanese, Jordan and Algerian markets. The Mobile Bridge will be able to draw on new segments whilst expanding OOH beyond its traditional channels. About Pikasso (www.pikasso.com) Pikasso is a leading out-of-home advertising company in Lebanon since 1986, it is also the 1st national OOH operator in Jordan, Iraq and Algeria under the name of Lawhat Algérie. With more than 8,840 advertising faces, the group enjoys a key position in the Levant and North Africa and offers a comprehensive range of products and formats in 300 cities and towns. Pikasso places quality and innovation at the heart of its development to constantly meet its clients' needs. The team is composed of 320 highly qualified professionals. The company operates in all the fields of OOH: Billboards, Billboards Large Formats, Digital, Street Furniture, Transport Advertising, and Malls Advertising. About Blue Bite (www.bluebite.com) Blue Bite is a leading mobile-marketing solutions provider utilizing a targeted, location-based approach to reach captive audiences on their personal mobile devices. Blue Bite has partnered with many of the leading Out-of-Home companies in the U.S. and prides itself on creating an interactive two-way engagement by enabling consumers to connect with digital and traditional media via their mobile phones. For more information, please visit www.bluebite.com. New York, NY: January 6th, 2015 Pikasso, a leading OOH advertising company in the Levant and North Africa, and Blue Bite, the Mobile Standard in OOH, announced today their partnership to implement the latest in OOH mobile marketing.