Beintoo spins off US operations under new business intelligence company: Cuebiq; Antonio Tomarchio appointed to CEO, Cuebiq
March 1, 2016
Submitted by Cuebiq
NEW YORK – February 18, 2016 – European mobile marketing company Beintoo has launched US-based Cuebiq, a next generation business intelligence (BI) company that helps businesses understand consumers’ offline behavior and purchase intent. Antonio Tomarchio, former CEO of Beintoo, has been appointed CEO of Cuebiq. Beintoo will remain a separate company operating in Europe under new leadership.
“Cuebiq represents the future of business intelligence,” said Antonio Tomarchio. “Through our data, we allow companies of all sizes to gain unparalleled insights in real-time about real-world consumer behaviors and trends. Leveraging our global leadership position in geo-behavioral data, we are giving the market a new way to think about business intelligence capabilities with the launch of Cuebiq.”
In conjunction with the launch, Cuebiq is also bringing to market VisitQ, a new footfall attribution dashboard that provides access to campaign report data in an interactive and dynamic way. Each client’s dashboard provides actionable insights, summaries and recommendations for campaign optimization including footfall, conversion analysis, impression heat maps and geo-behavioral audience insights.
“As users of Cuebiq’s VisitQ, we’re impressed by the breadth and depth of data and insights that we’re able to access,” said Katie Evans, SVP Operations & Sales Strategy at Tremor Video. “Their dashboard is unlike any other campaign report that we’ve seen in the marketplace. Its analysis of geo-behavioral data allows us to discover deeper insights and optimize campaigns.”
Cuebiq offers a suite of products that give businesses a holistic view of a consumer’s offline geo-behavior, including AudienceQ, which collects smart data from users to create audience segments. Cuebiq’s InsightQ provides analytics and insights into consumers’ offline behavior and purchase intent by gathering data on the location, frequency and time spent by mobile users at points of interest.
Cuebiq products are designed for market research and financial services firms, as well as marketers. In the advertising sector, the company works with several industry partners like Tremor Video, that leverage Cuebiq data to offer geo-behavioral/enhanced targeting capabilities for campaigns running through their platforms. Cuebiq also partners with companies like Tapad, a cross-device marketing company, and LiveRamp, a data onboarding and connectivity services company, to make its data and analytics available across all devices.
Cuebiq is a next generation business intelligence company that allows businesses to glean unparalleled real-time insights about real-world consumer behaviors and trends. Using its data intelligence platform, Cuebiq provides geo-behavioral insights and offline location analytics, geo-behavioral audiences for cross-platform ad targeting, and offline attribution analysis. Cuebiq is headquartered in New York with offices in the UK, Italy and China. For more information, visit http://www.cuebiq.com/.