"Post it, host it, and they will come" is no longer a surefire strategy for digital publishers seeking to expand their reach among consumers and boost revenue through subscriptions and online ads. Indeed, when it comes to content consumption, conventional websites are increasingly taking a back seat to mobile apps and social networks that can usually deliver a faster, better experience.

About 90% of what people do on a mobile device occurs in-app, vs. 10% via the mobile Web. One of the most exciting areas of in-app advertising is working with native advertising on mobile devices. Jun Group is in the business of getting consumers to engage with branded content on mobile devices. Most of that content is video and much of it is rewarded video.

Around the world, people are walking seemingly mindlessly around watching their smartphones while playing Pokemon Go, and according to one expert, this playing environment could be a good environment for businesses to test. by Kristina Knight Kristina: We've seen the immediate impact Pokémon Go has had on consumers. Do you see benefit for businesses from games like Pokémon Go?

HyprMX’s Dan Laughlin Promoted to General Manager, Senior Vice President NEW YORK – Apr. 19, 2016 – HyprMX, the leader in driving brand revenue for mobile publishers, today announced the promotion of Dan Laughlin to senior vice president and general manager. Joining HyprMX in March 2014, Laughlin has served as vice president of business development and played an instrumental role in building relationships with hundreds of leading mobile app developers and growing the company’s advertising supply tenfold. “Dan has been instrumental in growing HyprMX into a leader in the mobile