Braze (Formerly Appboy) Announces Integrations with Microsoft and AccuWeather to Expand Partner Ecosystem | MMA Global

Braze (Formerly Appboy) Announces Integrations with Microsoft and AccuWeather to Expand Partner Ecosystem

March 9, 2018
Submitted by Braze

Enhancements Include New Multi-Cloud Hosting and Dynamic Content Capabilities

NEW YORK — Feb. 27, 2018 — Today at Mobile World Congress 2018 in Barcelona, Braze (formerly Appboy), leading marketing automation and customer engagement platform, announced technical integrations with Microsoft Azure and AccuWeather adding to the company’s existing partner ecosystem platform. These integration partnership announcements were made live from the world’s largest mobile technology event, alongside existing partners including Appsflyer, global leader in mobile attribution and marketing analytics, and Foursquare, location intelligence business solution.


The company announced an integration with Microsoft Azure, that will offer a new multi-cloud hosting option for Braze clients. In addition, Braze is expanding capabilities to its high-volume data export product, Currents, with integrations directly into Microsoft Azure in active development.


AccuWeather, the fastest growing provider of forecasts and warnings with Superior Accuracy and global leader in digital media and weather-related big data, will partner with Braze to allow for seamless data connection from external APIs to support responsive, real-time personalization related to weather updates. With the Braze platform, brands can utilize the dynamic weather content from the world's most trusted weather brand to create relevant messaging experiences across channels. For example, an eCommerce company can send daily morning style and fashion recommendations based on local weather, or a travel company can use snowfall accumulation predictions in the Alps as an opportunity to prompt customers to book a ski trip.


“The Braze partner ecosystem is open and flexible and we’re excited to build on our existing technical integrations with the addition of Microsoft Azure and AccuWeather,” said Bill Magnuson, CEO and Cofounder at Braze (formerly Appboy). “The use of real-time data streaming across technologies can be the difference between a cohesive product experience and one that harms your brand. Cross-channel messaging should feel like a conversation between two people — ultimately, that’s what leads to long term value and ROI.”


“Engaging with users in today’s mobile and digital savvy world is the most critical component of modern marketing,” said Brian Lavery, European Managing Director at AccuWeather. “As the world’s leading weather data provider, AccuWeather has unique insights about the potential of weather to enrich customer engagement for a more custom user experience. We’re excited to partner with Braze to help brands reach customers with relevant and highly personalized dynamic content.”


The Braze partner ecosystem platform and technical integrations is comprised of existing partnerships with Appsflyer, Foursquare, Amplitude, mParticle, Segment,, Facebook Messenger, Twilio, Remerge, among others. Additionally, Braze clients Gett, Microsoft Office 365, and AccuWeather joined SVP of Marketing, Marissa Aydlett, at Mobile World Congress in a panel discussion on assembling the right team, tools, and partnerships to deliver transformative experiences for customers across industries. For more information on the Braze partner ecosystem visit


About Braze (formerly Appboy)

Braze (formerly Appboy) is a customer engagement platform that delivers messaging experiences across email, push, in-app and more. Braze is built specifically for for today’s mobile-first world and tomorrow’s ambient computing future. Braze is set apart as the platform that allows for real-time and continuous data streaming, replacing decades-old databases that aren’t built for today’s on-demand, always-connected customer. With data, technology, and teams working together in unison, the Braze platform makes marketing more authentic, brands more human, and customers more satisfied with every experience.

Braze is a venture-backed company with hundreds of employees. Our offices are located in New York City, San Francisco, and London. Most recently, we’ve received the Digiday Signal Award for Best CRM, in addition to being named a “Top 10 Upstart” by Business Insider, a Cloud100 Rising Star in Forbes, and #21 in the Deloitte Technology Fast 500 List. Learn more at


About AccuWeather, Inc. and

More than 1.5 billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly and Minute by Minute™ forecasts with Superior Accuracy™ with customized content and engaging video presentations available on smartphones, tablets, free wired and mobile Internet sites, connected TVs, and Internet appliances, as well as via radio, television, and newspapers. Established in 1962 by Founder, President, and Chairman Dr. Joel N. Myers—a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs—AccuWeather also delivers a wide range of highly customized enterprise solutions to media, business, government, and institutions, as well as news, weather content, and video for more than 180,000 third-party websites. For information, visit