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Member Press Release

At the Cannes Lions Festival of Creativity 2019, S4M announced the results of the first worldwide study assessing the market share of drive-to-store advertising investments.

Commissioned as an independent research study from IHS Markit, The State of Drive-to-Store Advertising 2019 (click to download) gives a thorough view of the evolution of drive-to-store ad spend, worldwide and by country, for the next four years.

Have a look at this infographic to discover the key takeaways of the study!

The commissioned study, The State of Drive-to-Store Advertising 2019, shows that the worldwide share of drive-to-store investments for retailers will reach €55Bn. in 2019 – 58% of the total advertising spend for the industry. This investment is expected to reach 65% by 2023, or €75Bn., a 36% growth driven by digital-to-store spending.

Submitter's Company: 
S4M

CARMEL, Ind. – June 12, 2019 – Lumavate, the leading platform for delivering Progressive Web Apps (PWAs), announced the introduction of new functionality that will accelerate an enterprise organization’s ability to deliver PWAs at scale.

Submitter's Company: 
Lumavate
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Octopus Digital Group announces new Top Management

  • After 3 years of uninterrupted growth, the company reinforces its commitment to strengthen its presence in the region and implement a new technological development plan.

CDMX, May 2019. The change from Octopus Media Group to Octopus Digital Group marks a milestone for the Latin American company, which also announces new important organizational changes.

Submitter's Company: 

Paris, March 11, 2019 - S4M, a leading drive-to-store platform, announces today the release of a brand-new ad format, the Pass-to-Store. The creative new ad format provides advertisers with a method to drive incremental in-store visits with smart push notifications to engage with their audience at a specific time and date.

Singapore, March 12, 2019: Lifesight, a leading Location Intelligence platform and data company in Asia Pacific, today announced a strategic partnership with LiveRamp, the identity platform powering exceptional customer experiences. Through the partnership, brands and agencies in Australia, Japan, and India will be able to access Lifesight’s high-quality, location-based audience segments.

Submitter's Company: 
Lifesight

Moving Walls has inked a deal to integrate Lifesight’s mobile-based location data to its existing Offline Media Attribution Platform, Moving Audiences Decisions. This move will add to Moving Walls’ platform of existing data sources including volumetric traffic analysis, social media scanning, IoT (internet of things) sensors, and video analytics.

Lifesight is a leading location intelligence and data company in Asia that helps marketers understand, target, and measure real-world consumers so they can make better business decisions and optimise ad spend.

Submitter's Company: 
Lifesight

PARIS - March 4th, 2019, S4M, a leading drive-to-store platform, announced today the release of a pioneering global product feature, Uplift Trust, for its FUSIO by S4M platform. FUSIO by S4M is the first SaaS solution to optimize media investments in real-time for drive-to-store campaigns. The Uplift Trust feature is an industry first, allowing marketers to see if the in-store uplift rate of their campaign is statistically reliable.

New methodology designed to bring greater authenticity of ad clicks and more transparency to the mobile industry

 

Submitter's Company: 
Adjust

Behavioral Biometrics Bot Detection Functionality to Help Marketers Combat Advertising and In-App Fraud