As Caller ID Spoofing and Illegal Robocalls Skyrocket, Regulators, Service Providers Can Restore Trust in Caller ID | MMA Global
February 19, 2020
Submitted by iconectiv

iconectiv TruReach Certify is foundation of first national deployment of industry-standard calling number verification service

  • What’s the News: iconectiv TruReach Certify is the foundation that ensures only legitimate and trusted entities can participate in the STIR/SHAKEN Caller ID ecosystem. It helps service providers authenticate caller IDs from law-abiding subscribers and businesses so consumers can trust caller ID information.
  • Why it Matters: Regulators, businesses and service providers are scrambling to mitigate illegal robocalls, which have grown 325% worldwide.
  • Who’s it for: TruReach Certify an integral component of the STIR/ SHAKEN ecosystem, helps to restore trust back into the communications network. Coupled with other STIR/SHAKEN components it provides regulators, service providers and consumers. A nationwide caller ID verification solution to help mitigate illegal robocalling and spoofing.

BRIDGEWATER, N.J. – February 19, 2020 – Currently, over 75% of calls are left unanswered when it comes from an unidentified or unfamiliar number. This is due to the spike in illegal robocalls, which reached 85 billion globally in 2018 – a 325% jump from 2017. During 2019, illegal robocalls represented nearly half of all unwanted calls in the U.S., according to the FCC.

As a trusted partner in the global communications ecosystem, iconectiv is helping to address this growing, global problem with the launch of TruReach Certify. Based on the STIR standard and SHAKEN protocol, TruReach Certify acts as the foundation that ensures only legitimate and trusted entities can participate in the STIR/SHAKEN ecosystem . The solution is extendable internationally when service providers deploy STIR/SHAKEN framework.

“Illegal robocalling and phone spam are a global epidemic that service providers and regulators have banded together to solve in order to restore trust back in caller ID,” said Richard Jacowleff, CEO, iconectiv. “The launch of TruReach Certify is in line with iconectiv’s commitment to enhancing consumer confidence in voice, text and data communications, which are relied on to connect billions of people every minute of every day.”

TruReach Certify is already deployed in the U.S, where iconectiv serves as the Secure Telephone Identity Policy Administrator (STI-PA). It is also available to other countries looking to mitigate robocalling with the STIR/SHAKEN ecosystem. More information is available at

About iconectiv

Your business and your customers need to access and exchange information simply, seamlessly and securely. iconectiv’s extensive experience in information services and its unmatched numbering intelligence helps you do just that. In fact, more than 2 billion people count on our platforms each day to keep their networks, devices and applications connected. Our cloud-based Software as a Service (SaaS) solutions span network and operations management, numbering, trusted communications and fraud prevention. For more information, visit Follow us on Twitter and LinkedIn.

Media Contact:
Sharon Oddy, iconectiv
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