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Moving Walls Integrates Lifesight Data to Strengthen Its Offline Media Attribution Platform

Submitter's Company: 
Lifesight
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Moving Walls has inked a deal to integrate Lifesight’s mobile-based location data to its existing Offline Media Attribution Platform, Moving Audiences Decisions. This move will add to Moving Walls’ platform of existing data sources including volumetric traffic analysis, social media scanning, IoT (internet of things) sensors, and video analytics.

Lifesight is a leading location intelligence and data company in Asia that helps marketers understand, target, and measure real-world consumers so they can make better business decisions and optimise ad spend.

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S4M Launches Uplift Trust Global Product Feature

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PARIS - March 4th, 2019, S4M, a leading drive-to-store platform, announced today the release of a pioneering global product feature, Uplift Trust, for its FUSIO by S4M platform. FUSIO by S4M is the first SaaS solution to optimize media investments in real-time for drive-to-store campaigns. The Uplift Trust feature is an industry first, allowing marketers to see if the in-store uplift rate of their campaign is statistically reliable.

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AdColony Partners with Lifesight to Bring Industry-Leading Mobile Video and Location Intelligence to Advertisers in Asia-Pacific

Submitter's Company: 
Lifesight Pte Ltd
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AdColony, the mobile performance marketplace, is excited to announce a partnership with Lifesight, the premier consumer intelligence provider in Asia-Pacific. Through the partnership, advertising will be able to combine AdColony’s award-winning creative and behavioral targeting expertise with Lifesight’s top-of-the-line retail footfall data. The companies predict this will result in significant advantages for advertisers within the region.

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Essence takes on integrated media duties for Airtel in India

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GroupM’s Team Airtel joins Essence as part of the move

Delhi, India, 19 December 2018 - Essence, a global data and measurement-driven media agency and part of GroupM, today announced that it will take on integrated media agency of record duties for Airtel, a leading telecommunications services provider in India, effective 1 January 2019. The agency’s scope of work will include both offline and digital media strategy, planning and buying.

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Essence Scales Use of Advanced Machine Learning with Olive Integration

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Integration of AI-enhanced bid optimization into Olive accelerates programmatic optimization capabilities, makes machine learning easy to deploy across campaigns

LONDON, December 12, 2018 -- Essence, a global data and measurement-driven media agency and part of GroupM, today announced the integration of bespoke machine learning-powered bid-optimization into Olive, the agency's proprietary media management software.

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