Member Press Release | Page 5 | MMA

S4M Extends Cost Per Incremental Visit (CPIV) Buying Model to the Offline World

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NEW YORK, June 26th, 2018S4M, an AdTech platform specialising in drive-to-store campaigns, is launching a brand new buying model – the Cost Per Incremental Visit (CPIV). Marketers will only pay for additional visits into stores generated by online campaign impressions. Brands can be sure that their drive-to-store results exclude organic visitors and are only measuring for visits generated directly as a result from digital campaigns.

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Reveal Mobile Appoints New Data Science and Engineering Leadership

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Reveal Mobile
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Reveal Mobile, a leader in location-based mobile marketing, announces today the appointment of two executives, John Haws as Chief Technology Officer and Jason Crocker as Vice President of Engineering. As the marketers and analysts continue to increase their use of location data, these new leaders add depth and strength in data science and engineering.

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S4M Joins IAB Tech Lab to Reinforce Mobile-Native Initiatives

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NEW YORK, June 13th , 2018S4M, a leading AdTech platform specialising in drive-to-store campaigns, joins the IAB Tech Lab to be an actively engaged member in driving mobile-first initiatives from the independent consortium. The IAB Tech Lab is made up of digital publishers, ad technology firms, marketers, agencies and companies from around the world with interests in the interactive marketing arena.

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Braze (Formerly Appboy) Opens New International Office in Singapore

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Leading Marketing Automation Company Expands Global Footprint in APAC

NEW YORK, May 22, 2018 /PRNewswire/ -- Braze (formerly Appboy), the leading customer engagement platform that delivers messaging experiences across push, email, apps, and more, today announced the opening of its new office in Singapore. This physical entry into the Asia-Pacific (APAC) region further cements the company's commitment in its investment to continue delivering and supporting our existing customers and expanding further into the region.

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Clear Channel Outdoor Introduces CCO RADARView™

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Clear Channel Outdoor
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Clear Channel Outdoor Introduces CCO RADARView™: A Dynamic Campaign Planning Platform Allowing Advertisers to Visually Explore its Out-of-Home Media Mapped to Audience Behaviors, Demos and Location Advanced OOH Advertising Solution Gives Brands Insights Across All CCO Digital/Printed Roadside and Pedestrian Inventory & Against Audience Segments for Optimal Campaign Planning
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Lumavate Secures $2.5M in Seed Funding and Announces Partner Program

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Lumavate
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Carmel, Ind.  March 13, 2018  Lumavate, the leading enterprise platform for developing progressive web apps (PWAs) at scale, today announced its raise of $2.5 million in seed funding. The round included participation from Allos Ventures, Collina Ventures, Don Brown, Elevate Ventures, 4G Ventures, and Jupiter Peak.

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Proudly Announce The Launch of GO Trace by App Samurai

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As App Samurai, we are improving ourselves each day to serve you better. While generating informative and topical articles about mobile marketing, we are producing practical tools on behalf of mobile apps. The one we’ve recently launched is GO Trace which is affiliate link testing and monitoring platform.

As you know, affiliates marketing brings you visitor or customer through the affiliate’s own marketing efforts and you rewards them. This process includes more than one affiliate links.