May 30, 2023
Global ad-tech leader ArabyAds and ThePubverse — ArabyAds’ publisher monetization platform — have become the exclusive media representatives for Mawdoo3, the region’s largest Arabic content publisher.
Dubai, UAE May 30th, 2023: ArabyAds, the leading global technology company, today announced that it has further strengthened its partnerships by becoming the exclusive media representative for Mawdoo3 - the region’s largest online Arabic content publisher.
The partnership marks a significant development in the digital advertising landscape as it brings together the deep technology expertise and advertiser base of ArabyAds and ThePubverse, with the massive audience reach and uniquely valuable content of Mawdoo3.
Mawdoo3, with over 100 million organic unique monthly visitors globally and 32 million unique visitors from the GCC, along with 25 million social followers across all platforms, offers valuable and trusted Arabic content across various platforms. The company is committed to enriching the Arabic content online and providing reliable information for audiences in areas such as health, parenting, education, and entertainment, utilizing artificial intelligence technology to enhance the user’s day-to-day experience.
ThePubverse ecosystem enhances publisher outreach through behavioral targeting, enabling efficient monetization of traffic for publishers in the MENA region. By deploying ThePubverse ecosystem across Mawdoo3's leading platforms, ad monetization across markets will be strengthened, benefiting all stakeholders.
Commenting on the development, Mahmoud Fathy, Chief Executive Officer and Co-Founder of ArabyAds said, “I am delighted with this partnership as it opens up new opportunities for the ecosystem. Advertisers across the region will now be able to access a massive, highly engaged Arabic-speaking audience cohort through Mawdoo3’s penetration in the region, and consumers will be able to get relevant ads as recommendations based on their interests, context, age group, and affinities. This is yet another step that aligns with our vision to create value, bridging the gap between advertisers, platforms, and consumers through technology and innovation.”
Adding to the development, Imad Sarrouf, CEO of ThePubverse said, “This is a big step towards strengthening a technology-first ecosystem that lays its foundations on building for the advertising landscape. ThePubVerse’s AI-led platform will aim towards maximizing eCPMs (effective Cost per thousand impressions) for Mawdoo3, while its data-science engine would work on mapping audience to relevant ads as non-intrusive recommendations. What's noteworthy is the platform’s capabilities to do this at scale, with Mawdoo3’s massive audience base. I am looking forward to strengthening this partnership for growing the business.”
Rami Al-Qawasmi, CEO of Mawdoo3, expressed his excitement about the partnership, highlighting its potential to expand business reach and enhance the advertising experience in the region. “This step aligns with our vision to create value for both readers and advertisers. With our cutting-edge landscape and sizable audience base, merged with ThePubverse’s experience in the digital landscape, advertisers can have access to a highly engaged Arab audience, while delivering relevant ads as recommendations based on their interests.”
Mawdoo3 has been helping more than 1000 brands reach their target audience and achieve their business goals throughout the years. In addition, it has been continuously inspiring Arab audiences with online content on multiple and wide range of topics.
About ArabyAds
ArabyAds is a global technology company that empowers e-commerce marketing. It offers multiple digital advertising platforms across different touchpoints of a brand’s journey in a customer lifecycle, from acquisition to retention to monetization. Headquartered in Dubai, ArabyAds was founded in 2013 to leverage innovation and deliver measurable results to its advertisers with data-led, transparency-first & omnichannel marketing. Entrepreneur Middle East recognized ArabyAds as “The best e-commerce marketing platform 2021”. In 2023, ArabyAds was recognized as the “Marketing platform of the year” by the Mobile Marketing Association MMA MENA. For more information, please visit arabyads.com or thepubverse.com.
About Mawdoo3
Mawdoo3, established in 2010, is the region’s largest Arabic content publisher, with over 100 million unique monthly visitors worldwide. Dedicated to enriching Arabic content online for the Arab family, Mawdoo3 proudly gives millions of curious readers access to specialized, credible information, from different topics with cutting-edge AI solutions to enhance their day-to-day life.
Mawdoo3 also provides multiple advertising opportunities to businesses, including display ads, branded content, and sponsored media content that are customized to help brands reach their audience. Mawdoo3 leads the Forbes list of the most visited websites in the Middle East published in 2022. For more information, please visit mawdoo3.com.
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