DaleelStore partners exclusively with ArabyAds' Ritelo for retail media technology | MMA Global

DaleelStore partners exclusively with ArabyAds' Ritelo for retail media technology

July 13, 2023

Ritelo’s retail media technology will deliver highly contextual recommendations for high-intent visitors on the app and website for Daleel Store - the region's leading platform that provides a wide range of prepaid cards for e-sports, digital gifting for e-commerce and mobile prepaid top-ups for its audiences.

Dubai, Riyadh, July 13th, 2023: ArabyAds, the leading global technology company, today announced that it has further strengthened its partnerships by leveraging Ritelo - its retail media advertising platform for exclusive retail media enablement of  Daleel Store.

Ritelo has been leading and creating new milestones in the MENA region to transform consumer experiences with highly contextual & relevant recommendations. The retail media technology platform aims to deliver new & sustainable revenue streams for retailers & enhance brand awareness & online conversions for advertisers. For consumers, it amplifies the experience with meaningful nonintrusive ad recommendations, in moments of high purchase intent aiding both discovery and experience - a key long-term value creator.

Commenting on the development, Mahmoud Fathy, Chief Executive Officer and Co-Founder of ArabyAds said, “We sit at a very interesting juncture where our technology-led platforms are leveraging innovation to create long-term and sustainable growth in the region. The retail media technology connects audiences, retailers, and advertisers in a transparent, scalable, secure, and consent-led ecosystem. With this partnership, Ritelo brings highly contextual recommendations for advertisers looking to leverage niche audience cohorts and the large audience base of DaleelStore.”

AbdulRahman Al Suliman, CEO of DaleelStore said, “We are thrilled to announce our exclusive partnership with Ritelo by ArabyAds. This collaboration marks a significant milestone for our company as we continue to expand our reach and deliver unparalleled value to our customers. By joining forces with ArabyAds’ retail media technology platform Ritelo, we are combining our expertise and resources to create a powerful synergy that will revolutionize the industry. Together, we will unlock new opportunities, amplify our brand presence, and provide innovative solutions that exceed our customers' expectations. This strategic alliance is a testament to our commitment to driving growth, fostering innovation, and empowering our customers to achieve unprecedented success. We look forward to a fruitful collaboration with ArabyAds, as we jointly navigate the ever-evolving landscape and shape the future of our industry.”

Adding to the development, Tony Bourached, CEO of Ritelo said, “I am excited about our exclusive partnership with DaleelStore. By utilizing DaleelStore's first-party data targeting, advertisers will get access to niche gaming, e-commerce & online shoppers, while DaleelStore will leverage increased monetization opportunities. Ritelo’s retail media technology creates a new marketing channel with consent-driven, contextual, and ad fraud-free advertising, and I am confident to create more business opportunities through this innovation."

About ArabyAds

ArabyAds is a global technology company that empowers e-commerce marketing. It offers multiple digital advertising platforms across different touchpoints of a brand’s journey in a customer lifecycle, from acquisition to retention to monetization. Headquartered in Dubai, ArabyAds was founded in 2013 to leverage innovation and deliver measurable results to its advertisers with data-led, transparency-first & omnichannel marketing. Entrepreneur Middle East recognized ArabyAds as “The best e-commerce marketing platform 2021”. In 2023, ArabyAds was recognized as the “Marketing platform of the year” by the Mobile Marketing Association MMA MENA. For more information, please visit arabyads.com or ritelo.io

Media Contacts: [email protected]

About  DaleelStore

DaleelStore, a Riyadh-based company established in 2013, operates as an e-commerce platform specializing in the sale of digital gift cards and prepaid top-up cards for various services and products. The store presents a diverse selection of offerings, encompassing:

  • Digital gift cards for popular gaming platforms such as PlayStation, Xbox, and Nintendo.

  • Prepaid top-up cards for major mobile operators, including Saudi Telecom Company (STC) and Mobily.

  • Gift cards for renowned online retailers, such as Noon, Amazon, and eBay.

Furthermore, DaleelStore provides customers with the opportunity to join their loyalty program known as Daleel Stars. By engaging in purchases, program members accumulate points that can be later utilized to obtain discounts on subsequent purchases.

Media Contacts: [email protected]