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Member Press Release

LOGAN Y M&C SAATCHI SE UNEN PARA LANZAR SUPER SMALL DATA EN ESPAÑA

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LOGAN
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La plataforma de "People Intelligence"de LOGAN se suma a los servicios de consultoria estratégica de M&C SAATCHI, la agencia independiente mas grande del mundo, y juntos lanzan Super Small Data en el mercado español.

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Contextual Relevance is Important to Indonesian and APAC Consumers According to the Power of Context Research by IAS

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INDONESIA, March 4, 2021 -- Integral Ad Science (IAS), a global leader in digital ad verification, today released a new research study, The Power of Context in APAC, surveying over 2,000 consumers in Singapore, Indonesia, Australia, and Japan. This report from IAS explores how context influences consumers’ perception of ads and brands.


Based on its latest study, IAS uncovered the following:

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FCC Confirms Service Provider Safe Harbor for Protecting U.S. Consumers and Businesses from One-Ring “Wangiri” Robocall Scams

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-What’s the News: Under an FCC Report and Order effective Feb. 12, 2021, U.S. service providers may block calls from telephone numbers that are highly likely to be associated with one-ring robocall scams as long as they use reasonable analytics in deciding which telephone numbers to block. In this scam, consumers and businesses are charged a high fee after returning a call they received from a premium-rate or offshore number that lasted only one ring. -Why It Matters: iconectiv TruNumber Protect gives service providers a cost-effective way to proactively protect their customers by providing essential information for accurately targeting the originators of one-ring and other robocalling scams. -How It Works: TruNumber Protect is a comprehensive database of high-risk and unallocated number ranges worldwide, including the premium-rate numbers that one-ring scams use. This information helps service providers accurately identify and block fraudulent calls before they reach customers. -Who’s It for: Any service provider based in the U.S., as well as worldwide.
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Neutronian and Eyeota Launch Data Quality Certification Initiative

Submitter's Company: 
Neutronian
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Provides marketers with data quality transparency. Bombora, ShareThis, and Affinity Answers first to be certified in respective categories.

REDWOOD CITY, CALIF. (PRWEB) JANUARY 12, 2021

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0ptimus Analytics Awarded Neutronian Certification Badge Represents Independent Verification of Data Quality, Governance, and Compliance

Submitter's Company: 
Neutronian
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0ptimus Analytics, the SaaS data science and predictive modeling analytics company transforming data-driven insight on how people think, feel and act into predictive models and people-based audiences for activation at scale on-demand in real-time, today announced it was awarded with one of the first Neutronian Certification Badges. The Neutronian audit process included a review of the 0ptimus predictive modeling engine, which scored especially well in specific areas such as Data Quality, Compliance checks and Governance tools.

 

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Affinity Answers Awarded Neutronian Certification Badge

Submitter's Company: 
Neutronian
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December 9, 2020

Company completes rigorous audit process with Neutronian, an industry standard for independent data quality and compliance certification, highlighting its ability to leverage social insights in privacy conscious manner

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IAS Adds Bahasa Indonesia and Thai Language Capabilities to the ‘Context Control’ Solution in APAC

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Now advertisers can access leading brand suitability solutions in new languages along with existing offerings for Chinese, Hindi, Japanese, and Vietnamese among others 

Indonesia, 26 November 2020: Integral Ad Science (IAS), the global leader in digital ad verification, today announced the launch of Bahasa Indonesia and Thai language capabilities for its Context Control solution. IAS’s contextual solution is now available worldwide in languages including Bahasa Indonesia, Chinese, Hindi, Japanese, Thai, and Vietnamese.

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Zeotap lands additional $18.5M from SignalFire’s Breakout Fund to extend Series C to $60.5M

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Zeotap, a Customer Intelligence Platform (CIP) that helps brands better understand their customers and predict behaviors, announced today it has raised an $18.5 million extension to its Series C funding round from data-driven venture capital firm SignalFire.

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Integral Ad Science Appoints Industry Veteran Tom Sharma as Chief Product Officer

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October 29, 2020- Singapore: Integral Ad Science (IAS), the global leader in digital ad verification, today announced that Tom Sharma will join the company as Chief Product Officer, effective November 2, 2020. This critical new hire will accelerate IAS’s global product expansion, including plans to enhance its industry-leading Connected TV (CTV) solution. Sharma will be based in New York and report directly to IAS CEO, Lisa Utzschneider. 

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IAS Media Quality Report Shows Strong Programmatic Inventory Performance in APAC

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6 Oct 2020, SINGAPORE: Today, Integral Ad Science (IAS), the global leader in digital ad verification, released the Media Quality Report for H1 2020 providing insights into the quality of media in 15 countries around the world. IAS measures over 1 trillion media metrics each day, globally and observes real-time media quality developments.

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