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Member Press Release

Zeotap lands additional $18.5M from SignalFire’s Breakout Fund to extend Series C to $60.5M

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Zeotap, a Customer Intelligence Platform (CIP) that helps brands better understand their customers and predict behaviors, announced today it has raised an $18.5 million extension to its Series C funding round from data-driven venture capital firm SignalFire.

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Integral Ad Science Appoints Industry Veteran Tom Sharma as Chief Product Officer

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October 29, 2020- Singapore: Integral Ad Science (IAS), the global leader in digital ad verification, today announced that Tom Sharma will join the company as Chief Product Officer, effective November 2, 2020. This critical new hire will accelerate IAS’s global product expansion, including plans to enhance its industry-leading Connected TV (CTV) solution. Sharma will be based in New York and report directly to IAS CEO, Lisa Utzschneider. 

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IAS Media Quality Report Shows Strong Programmatic Inventory Performance in APAC

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6 Oct 2020, SINGAPORE: Today, Integral Ad Science (IAS), the global leader in digital ad verification, released the Media Quality Report for H1 2020 providing insights into the quality of media in 15 countries around the world. IAS measures over 1 trillion media metrics each day, globally and observes real-time media quality developments.

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Integral Ad Science Expands Business Operations in Indonesia; Appoints Digital Media Veteran Arfitrianto Zulnaini to Lead

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Indonesia, JAKARTA, Sep 28, 2020 -- Integral Ad Science (IAS), the global leader in digital ad verification, today announced the expansion of its business into the Indonesia market. IAS has appointed a digital media veteran, Arfitrianto Zulnaini, as Sales Director to lead the business operations in Indonesia. Arfitrianto will be based in Jakarta and will report to Laura Quigley, SVP APAC, IAS

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84% of Consumers in Indonesia are willing to see ads in exchange for free streaming video

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Jakarta, Indonesia, September 3, 2020 -- Integral Ad Science (IAS), the global leader in digital ad verification, today released the results of a new research report exploring 'The Impact of Stay-at-Home Behaviours on CTV’ among Indonesian consumers. Connected TV (CTV) has become mainstream in Indonesia with 7 in 10 consumers having access to it and a whopping 92% of consumers have increased their consumption of streaming content during the COVID-19 pandemic.

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Gimbal Acquires InStadium to Boost Key Audience Reach as Live Sports Return to Play

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LOS ANGELES, August 13, 2020 - Gimbal announced today that it has acquired the assets of InStadium, the nation’s largest fan engagement platform. With the power of Gimbal’s location intelligence and identity solutions, Gimbal InStadium will offer a new suite of solutions for sports and entertainment companies to reach fans and extend high-impact branding opportunities for advertisers across all channels. 

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Integral Ad Science Now Offers Fraud & Viewability Measurement Across Pinterest

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Integral Ad Science
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19 Aug 2020 Jakarta, Indonesia- Integral Ad Science (IAS) today announced the launch of its new Pinterest integration, which delivers viewability and fraud measurement for Pinterest’s mobile app inventory. 

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Bob Lord Keynote Highlights Sentiment About Social

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IBM
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During a keynote at the MMA Global CEO/CMO Summit, IBM SVP of Cognitive Applications, Ecosystems and Blockchain Bob Lord, Influential CEO Ryan Detert and Wells Fargo VP of Brand Reputation Josephine Chew offered a preview of the offering IBM & Influential have partnered to create: a new social targeting solution that uses AI to find and secure trusted and safe social influencers so that brands can still tap into the enormous reach of social platforms without jeopardizing their brand values. CEO/CMO reaction to this growing industry problem is highlighted in the charts below.

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