Member Press Release | Page 4 | MMA

Mobile is on the Rise as the MMA SA Smarties 2018 Shortlist is announced

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MMA SA
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With the awards season in full swing, the MMA SA Smarties proudly announces the creme de le crème of mobile. The SMARTIES Awards – the world’s only global mobile marketing awards programme that honours innovation, creativity and most importantly measures the impact and success mobile has on business, has confirmed its shortlist of winners for 2018. The event, which is to be held on Nov 1stat the Maslow in Sandton will recognises the incredible work carried out by some of the industry’s leading marketers, tech enablers, media owners, brands and agencies.

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S4M Launches the First Online Drive-To-Store ROI Calculator

Submitter's Company: 
S4M
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LONDON. September 25, 2018. S4M, a privacy compliant martech company specialized in drive-to-store campaigns, has completed a study analyzing the Cost Per Incremental Visit (CPIV) of more than a hundred marketing campaigns that aimed to increase in-store traffic. Using the proprietary data from the study allows S4M to be the first to provide CPIV benchmarks and to create a new online tool using this data to calculate the return on investment for drive-to-store campaigns.

Incremental Visits: The New Standard for Assessing Campaign Effectiveness

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S4M To Showcase the First Saas Platform for Drive-To-Store Campaigns at Dmexco

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LONDON. August 28th, 2018. – S4M, a leading mobile programmatic platform, announced today its participation in Dmexco, a tradeshow bringing together key players in digital business, marketing and innovation. The event will be taking place September 12-13, 2018, in Cologne, Germany. During the event, S4M will be showcasing the latest version of FUSIO by S4M, its drive-to-store technology.

S4M To Showcase the First Saas Platform for Drive-To-Store Campaigns at Dmexco

Submitter's Company: 
Sam4Mobile
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NEW YORK. August 28th, 2018. – S4M, a leading mobile programmatic platform, announced today its participation in Dmexco, a tradeshow bringing together key players in digital business, marketing and innovation. The event will be taking place September 12-13, 2018, in Cologne, Germany. During the event, S4M will be showcasing the latest version of FUSIO by S4M, its drive-to-store technology.

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ADTHEORENT ANNOUNCES RELATIONSHIP TARGETING FOR ADVERTISERS: New Product Offering Leverages Real-World Relationships to Influence Consumers, Strengthen Brand Messaging and Drive Purchase Consideration

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New York, NY – August 23, 2018 – AdTheorent, Inc., a machine learning platform for advertising, today announced its newest product offering for advertisers: AdTheorent Relationship Targeting.  This targeting approach taps the power of human relationships to influence core consumer behavior and drive desired actions, delivering superior results for advertisers.

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App Samurai Acquires Mobile Game Studio Gripati

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As an app marketing technology company providing pinpoint solutions with in-house technologies, App Samurai has reached a large number of advertisers in 52 countries in just 2 years. In order to address and enrich our customers' needs, we do not only continue to improve our current products but also we are developing brand new ones to join the family with a strong enthusiasm.

ADTHEORENT NAMED 2018 ARTIFICIAL INTELLIGENCE BREAKTHROUGH AWARD WINNER

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New York, NY — June 26, 2018 – AdTheorent, Inc., an advertising technology company using data, predictive targeting and machine learning to provide competitive advantages to marketers as measured by real-world business outcomes, today announced that it has been selected as the winner of the “Best AI-based Solution for Advertising” award from AI Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global Artificial Intelligence (AI) market today.

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