Xapads Media expands business in China, Appoints Huang Xu as Country Head | MMA Global

Xapads Media expands business in China, Appoints Huang Xu as Country Head

January 29, 2024

Xapads Media, India’s leading programmatic Ad-tech platform has announced its foray in the China market and has appointed industry veteran Huang Xu as the Country Head. Building upon established connections and fruitful partnerships in China, the company aims to extend its presence by establishing a local  office. The ad-tech firm’s expansion plan comes into effect after successfully creating a footprint in the Indian digital advertising sector and establishing operational offices in the UAE,Indonesia, US, Russia and Singapore.

Huang  has more than 12 years of experience in the Chinese market  and prior to joining Xapads, he has held positions  with Inmobi, Ironsource, and Appnext.

Delighted with this new achievement and addition to the Xapads family, Xapads Media CEO Nitin Gupta said, “we're thrilled to commence our strategic journey in China with the addition of seasoned leader Huang Xu as the Country Head. With his expertise in navigating the intricate digital advertising landscape, we envision a future marked by fruitful partnerships and collective growth in this dynamic market."

As China's digital ad market continues to expand, Xapads is excited to explore new opportunities and plans to leverage their premium ad inventories, offering customized products and services tailored to meet the specific needs of the agencies and brands. They will connect publishers and advertisers via their AI / ML driven Self Serve Performance platform- Xerxes.

Adding to this, Mr. Ramneek Chadha, Chief Operating Officer, Xapads Media, said, "I am thrilled to have him join the Xapads family. Adhering to the existing Chinese connections, I anticipate he will strengthen global relationships with partners and extensively contribute to establishing steady ground for Xapads in the region.” 

Talking about the USP of the brand, Huang Xu, Country Head said that “ I'm enthusiastic about achieving outstanding outcomes for Xapads in China. With our extensive product team, we're committed to delivering fully localized products and services ensuring benefits for  both advertisers and partners”