Neutronian Launches Cookieless Certification Based on NQI Scoring | MMA
June 17, 2021
Submitted by Neutronian

Provides clear guidance for marketers navigating the loss of 3rd party cookies. Affinity Answers is the first data provider to undergo the Neutronian audit and monitoring to verify that their audience segment production is not reliant on 3rd party cookies.

San Francisco, CA - June 17, 2021 - Neutronian announced today that it has launched a “cookieless certification” to verify that data sellers in the digital advertising space are prepared to navigate the loss of 3rd party cookies. Based on the recently published Neutronian Quality Index, or NQI™ data quality scoring framework, the certification provides marketers with verification that a specific data provider is “future proofed” for the depreciation of 3rd party cookies.

Neutronian further announced that Affinity Answers, a prior recipient of Neutronian certification, has agreed to be the first data provider to voluntarily go through this additional level of audit and monitoring to confirm their readiness for a “cookieless” future highlighting Affinity’s commitment to transparency and desire to continually demonstrate customer value.

“The world of data is becoming increasingly complex. Additional complexity requires additional transparency in order to build trust with our brand, agency, and publisher clients,” said Mahesh Narayanan, GM of Data Partnerships and Activation of Affinity Answers. “Our certifications from Neutronian go a long way to helping us build and maintain that trust. We can clearly demonstrate to our clients that our audiences are independently verified to not rely on cookies in any of our data production or processing.”

Neutronian’s core certification process covers consent standards, opt-in/out processes, privacy and compliance disclosures, sourcing transparency, dataset characteristics, methodology and processing, and performance, ensuring that the data collected and the solutions produced from that data adhere to the highest quality standards. This additional level of certification is done to verify specifically that a data provider does not rely on 3rd party cookies to build their audience segments, similar in many ways to how Neutronian already verifies that a data provider does not utilize bid stream data in their processes.

“Given the changes in identity in our ecosystem, Neutronian’s cookieless certification is intended to give marketers clear guidance as to which providers are already “future proofed” against the deprecation of 3rd party cookies,” said Timur Yarnall, CEO and Co-Founder of Neutronian.

Neutronian is a Silicon Valley-based company that is pioneering independent data quality certification. The company provides the industry's most comprehensive independent data certification, offering quality and compliance credit score ratings of Marketing Technology data that brings much-needed clarity and trust to the ecosystem. Data providers who wish to receive Neutronian Certification must complete a comprehensive and rigorous audit process and provide inputs for ongoing monitoring.

About Neutronian
Neutronian is a SaaS company providing the industry’s most comprehensive independent data certification. Offering a quality and compliance “credit score” of MarTech data, Neutronian brings much-needed clarity and trust to the ecosystem. Their comprehensive definition of data quality includes more than just performance and accuracy – it includes everything that a marketer or brand needs to know about a dataset before using it. Neutronian’s thorough approach to data certification provides marketers and brands with the transparency they need to make data-driven marketing decisions. High-quality, privacy-compliant data providers can be rewarded for their efforts via faster sales cycles and increased trust from customers by acquiring a Neutronian certification. For more information, please visit neutronian.com.

About Affinity Answers
Affinity Answers provides data solutions to help brands, agencies, and publishers understand, track, and target customers across online and offline channels. Affinity Answers combines best in class social, visitation, and panel data to partner with their Clients to answer the questions that lead to increased category growth. Their patented TrueAffinity® Data Graph uncovers the true relationship between 250MM customers and over 40,000 brands, media channels, entertainment, celebrities, sports, and more, to give Clients an unprecedented view of customer interests and intent. For more information, please visit affinityanswers.com.