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POSSIBLE - Embrace the Impossible

April 28-30, 2025 | Miami Beach, Florida

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July 20-22, 2025 | Santa Barbara, California
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MMA’s Holistic AI Marketing Measurement Framework

Providing enterprise marketers with a comprehensive approach to measuring the success and impact of AI initiatives

Consortium for AI Personalization (CAP)

Boosting Advertising Effectiveness Using AI-Driven Personalization
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BJ Cunningham

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BJ Cunningham

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BJ Cunningham

BJ Cunningham

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BJ Cunningham

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About MMA

Comprised of over 800-member companies globally and 16 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success, while also propelling business growth.

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Featured Events

POSSIBLE - Embrace the Impossible

MMA CMO & CEO Summit 2025

SMARTIES™ Global Awards Programs

Featured Research

MMA’s Holistic AI Marketing Measurement Framework

Consortium for AI Personalization (CAP)

BJ Cunningham

BJ Cunningham

Follow BJ Cunningham on: