2020 Predictions | MMA
Visit the MMA COVID-19
Marketer Support Hub

The global pandemic has set off a chain reaction of shocks – from digital surge to brand loyalty shocks. Retail leaders navigating this time of exceptional uncertainly need steady focus to manage current challenges. In the future operating models and capabilities, that allow agility and efficiency to quickly capture pockets of growth, will be more relevant to retailers than ever before.

This report highlights how consumer are growing appetite for tech-forward experience are reshaping retail and why safety and convenience will continue to be critical.  

Release Date: 
September, 2020

Covid-19 has created unprecedented disruption in every aspect of life including marketing and advertising. According to a recent study 70% of buyers have already adjusted or paused their planned ad spend, while 16% is still determining what actions to take. In this document we summarize some of the Industry’s best thinking in terms of advertising in times of crisis and we try to answer the key questions that block efficient marketing decision-making right now.

Release Date: 
June, 2020

5 Things You Need to Know for a Successful 2020 on Mobile

2019 has been a landmark year for mobile. We’ve seen a 20% year-over-year growth in consumer spend in the first three quarters of the year — including a record $23 billion from iOS App Store and Google Play combined in Q3 2019 alone. 2020 is set to be even bigger, with global consumer spend from iOS and Google Play combined hitting $105 billion (excluding third-party Android stores). Subscriptions services will drive much of this growth, with Games being the newest vertical to capitalize on this monetization trend.