Research | Page 9 | MMA Global


The Multi-Touch Attribution (MTA) Journey Map is an end-to-end guide on how to launch a successful multi-touch attribution (MTA) initiative at your organization.
October, 2019
Data sharing is at the heart of Multi-Touch Attribution, and a necessary factor in its successful deployment.
May, 2019
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According to the MMA’s most recent benchmarking survey of Multi-Touch Attribution (MTA) adoption, 40% of marketers currently employ MTA, and another 33% said they plan to do so within the next year.
April, 2019