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A step-by-step guide to successful deployment of MTA

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Your first line of defense in understanding your applications’ exposure to attribution fraud.

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New paper from MATT!

Data Sharing in the Age of Attribution


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MMA Appoints New Marketing Leaders to Global Board of Directors

Bolsters MMA’s Global Commitment to Scientific Insights, Actionable Tools and Industry-Wide Collaboration for the Greater Good

2020 Global Events Calendar


Combating Attribution Fraud

Learn More about the Attribution Fraud Assessment Tool Powered by Kochava

Checking In: Use Cases for Location Data Beyond Geo-fencing

A new report from the MMA Location Committee

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Celebrating innovation in marketing